SUNCHEF Antibacterial Cutting Board - Packaging Design Brief
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1. Product Overview
Brand: SUNCHEF
Product Name: Antibacterial Woodfiber Composite Cutting Board
Packaging Size: 180 × 373 mm (wraps half-side around two boards)
Cutting Board Sizes:
- Large: 37 × 27.5 × 0.8 cm
- Medium: 29.8 × 21.5 × 0.5 cm
Target Market: Australian household consumers, especially women aged 30–60
2. Front Side Layout (Visible in Packaging)
Header:
SUNCHEF
Antibacterial Woodfiber Composite Cutting Board Safe. Clean. Natural.
Key Features (with icons where possible):
- 99.9% Antibacterial
- Eco-Friendly Pine Fiber Material
- Dishwasher Safe
- Knife Friendly (Does not dull blades)
- Heat Resistant up to 176°C
- Crack & Mold Resistant
Imagery:
- Cutting board with salmon and vegetables (avocado, bell pepper, tomato, broccoli)
- Clean, warm kitchen background style
Typography:
- Sans-serif font (e.g. Montserrat, Lato, or Open Sans)
- Header: Bold
- Body: Medium weight
Colors (HEX Codes):
- Dark Green: #2E5E4E (for headers)
- Soft Beige: #F5F1E8 (background)
- Accent Orange: #F4A261 (highlight items)
3. Back Side Layout (Optional for Wraparound)
Why Choose SUNCHEF?
Crafted from sustainable U.S. pine fiber, this dual-board set offers superior antibacterial protection (99.9%), mold resistance, and high durability. Designed to withstand high temperatures and dishwasher use, while protecting your knives from dulling. Ideal for health-conscious and eco-friendly households.
Additional Info:
- Barcode area
- Optional: QR code to product website or demo video
- Recyclable packaging logo
Size: M 23.5*30*0.6CM
L 27.5*37*0.6CM
4. Visual & Structural Notes
- Packaging wraps from the side (half cover)
- Include thumb slot cut-out on one side for easy display handle exposure
- Use food-safe imagery to create trust and appetite appeal
- Ensure layout adapts well to both shelf display and eCommerce presentation
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.