Joint Brand Identity for PWA + 360 Turbines

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1. Project Overview
This project aims to create a compelling and professional visual identity that represents the joint capabilities of Power and Water Alliance (PWA) and 360 Turbines. With complementary strengths in EPC, turbine deployment, O&M, and grid integration, this partnership is uniquely positioned to meet urgent power generation needs in the U.S. market. The goal is to present a unified image through a co-branded slide deck and an optional website landing page.
2. Objectives
• Communicate the partnership’s ability to deliver turnkey thermal power projects in record time
• Highlight each company's unique competencies while emphasizing synergy
• Create a professional, modern, and visually compelling brand identity
• Provide sales-ready marketing material for immediate deployment in the U.S. market
3. Deliverables
• A unified PowerPoint slide deck (10–15 slides) in .pptx format with:
- Co-branded title slide
- Combined capabilities summary
- Rapid turbine delivery process (2 weeks after PO)
- Case studies from both companies
- Fast-track EPC deployment model
- Lifecycle services (O&M, LTSA, upgrades)
- Team introductions & contact slide
4. Visual Identity Guidelines
• Color Palette (suggested):
- Deep Navy Blue: #002E5D
- Steel Grey: #7A7A7A
- Power Blue: #009FE3
- Clean White: #FFFFFF
- Accent Red/Orange: #F05A28 (use sparingly)
• Typography:
- Primary: Montserrat or Calibri
- Secondary: Lato or Arial
- Avoid serif fonts or overly decorative styles
• Format:
- Final file must be editable (.pptx)
- Include template layouts: master slide template including various layout options, title, section, content, quote, thank you
- Use high-resolution icons or photos where applicable
5. Contest Guidelines
• Designers must integrate branding and content from:
- www.360turbines.com
- www.powerandwateralliance.com
• Submissions must be original and royalty-free
• Include editable files
• Emphasis on brand synergy and professionalism
• Deadline: July 31st, 2025
6. Evaluation Criteria
• Visual appeal and professional polish
• Effectiveness in communicating joint value proposition
• Brand harmony and use of provided guidelines
• Storytelling and layout flow
• Responsiveness to feedback (if revisions are requested)