Fitness App Branding Project
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Dieser Kunde bekam 408 Logo-Designs von 183 Designern. Dabei wurde dieses Logo-Design Design von Reza Refianto als Gewinner ausgewählt.
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Logo-Design Kurzbeschreibung
About the Project
A personal trainer in your pocket — generating unique, non-repetitive training plans tailored to the equipment users have. The goal is to empower beginners through to experienced lifters with structure, confidence and motivation.
Audience
Fitness-minded people aged 18+. Beginners to intermediate users mainly, but adaptable for advanced. They want clarity, simplicity, and results without the overwhelm.
Brand Personality
Confident, approachable, modern, empowering, energetic.
Visual Direction
Clean and minimal, leaning towards darker UI design but must also work on light backgrounds. Avoid cliché “neon fitness” looks unless reimagined in a modern way. Should feel fresh, motivating and scalable.
Logo Requirements
Works in both dark and light mode.
Versatile for app icons, website, social media and merch.
Include logomark (icon) + logotype (wordmark).
Legible at small sizes.
Colour & Typography
Flexible — looking for designer recommendations. Palette should allow strong contrast and modern appeal. Typography should be bold and confident.
Use Cases
App, website, social channels, app store icon, pitch decks, and possible merch (t-shirts, bottles, caps, supplements).
Zielmarkt/( -märkte)
Fitness-minded people aged 18+. Beginners to intermediate users mainly, but adaptable for advanced. They want clarity, simplicity, and results without the overwhelm.
Logo Text
SetReps
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Clean and minimal, leaning towards darker UI design but must also work on light backgrounds. Avoid cliché “neon fitness” looks unless reimagined in a modern way. Should feel fresh, motivating and scalable.