Updates

Hi I had a request for the company name, very embarrassing,- ArchAssist Pty Ltd

Added Monday, February 10, 2014

Type Face

The name needs to be able to stand on its own without the Motif.  To reinforce this can we look at including the key values of direction, guidance, support. in and under the company name.

Symbol
If we are to use a symbol it needs to be meaningful 'and' abstract.. descriptive s I might use would be.

supportive - could translate as a shape that looks like its supporting something- our clients.
creative - to show a level of exploratory flair - risk taking
organic -showing movement or development- ability to handle challenges and changes
expressive - an aspirational reaching out and by extension striving (for excellence)
underlying geometric order - even our most demanding designs have an underlying ordering device 
Added Wednesday, February 12, 2014

Hi Everyone

I have decided that the business card will be without any colour. i.e. the logo and company name will be embossed onto the card and a clear glossy foil applied to accentuate an otherwise featureless card.
The card will be of a very pure white and the "Arch" in Arch Assist will be positively embossed and the Assist will be negatively embossed. Treatments for the logo is up to you guys but, again, no colour.

Greys and charcoals will be used for details. I'm even OK with light warm or cool whites  for text.

Subtlety is the key=elegance.

I know this is a tough brief - I'm a designer too so my stationary has to look the part.
Added Friday, February 14, 2014