Pure Clean Perth
Logo-Design Kurzbeschreibung
We are rebranding Pure Clean Perth, a commercial cleaning company based in Western Australia, and we are seeking a premium, corporate-level logo design that reflects our professionalism, capability, and alignment with major mining and industrial clients.
About Pure Clean Perth
Pure Clean Perth delivers reliable, professional, and eco-friendly commercial cleaning services across Perth and regional WA. Our operations span office buildings, lifestyle villages, shopping centres, strata complexes, aged care, and major industrial sites.
We are currently expanding our brand to position ourselves as a trusted, high-capacity partner for Western Australia’s largest mining and resource companies, including:
BHP
Hancock Prospecting
FMG (Fortescue)
Rio Tinto
Northern Star Resources
Evolution Mining
Pilbara Minerals
IGO
Mineral Resources
Newcrest Mining
South32
Gold Fields
Lynas Rare Earths
Sandfire Resources
To confidently pursue these large-scale contracts, we need a logo that communicates strength, trust, capability, professionalism and sustainability.
Brand Vision & Mission
Vision: To create cleaner, healthier, and more sustainable environments for our clients.
Mission: To deliver reliable, professional, and eco-friendly cleaning services tailored to each client’s needs.
Our Values
Integrity
Sustainability
Excellence
Teamwork
What We Need Designed
A new logo that:
Looks corporate, modern, and premium
Feels clean, strong, and capable (we must appeal to billion-dollar companies)
Reflects sustainability without looking “eco-friendly residential”
Is versatile across a new website, uniforms, vehicles, digital assets, and large commercial tenders
Design Style We Want
Minimalist yet authoritative
Clean lines, geometric forms, strong typography
A colour palette that feels corporate (blues, charcoal, steel grey, white, with a subtle green accent if relevant)
Symbol + wordmark combination preferred
Something that feels “mining-industry appropriate” without being masculine or harsh
Design Style We Want to Avoid
Anything too “domestic cleaning” (bubbles, brooms, sparkles, houses)
Cartoon or playful styles
Complex shapes that won’t scale well
Overly green / leaf-heavy logos (we are professional, not a garden service)
Logo Text
Pure Clean Perth (or happy to try PCP and see how that looks)