• A$520

• 85 Designs

• 16 Designer

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WordPress-Design Kurzbeschreibung

McKenzie Cleaning — Homepage Redesign Brief

Project Goal

We need a complete redesign of the homepage for our cleaning business, McKenzie Cleaning.
The goal is a clean, modern, trust-building homepage that works equally well for:
• Residential clients
• Commercial clients

The page should feel polished, reliable, easy to navigate, and completely free from clutter, gimmicks, or corporate-sounding fluff.

About Us (Context)

McKenzie Cleaning has operated in Sale, Victoria for over 30 years.
Our brand is built on:
• Reliability
• Convenience
• Long-term trust
• Straightforward, no-nonsense communication

We do not want to look like a large franchise, and we do not want to look cute or playful.
The design must feel modern, practical, confident, and professional.

What We Need Designed — Homepage Only

1. Hero Section

A clean, modern hero area with:
• A simple image or clean background (no clutter, no heavy overlays).
Images from our current site may be helpful, or you may source alternatives.
• Headline suggestion (designer may refine):
“30+ Years of Commercial and Residential Cleaning in Sale”
• Sub-headline suggestion:
“Trusted by locals for three decades.”
• Primary CTA button: Get a Quote

2. Trust-Building Logos

Positioned directly beneath the hero:
• Small, neat logos of organisations we work with
(CFA, Uniting, Central Gippsland Health, DVA, etc.)
• A clean Google Reviews block (stars + review count)
• Must be compact, tidy, evenly spaced — not loud or oversized

3. Trust Block / Problem–Solution Copy

This section introduces why hiring cleaners can be stressful and why reliability matters.

Headline example:
“Call the cleaners you can count on.”

We have existing copy for this section.
Please present it in a minimal, breathable, modern layout that is easy to scan.

4. Stats / Counters Section

Three sharp, structured stat boxes:
• 92+ Recurring Clients
• 4,150+ Visits Per Year
• 265+ Pre-Sale / Exit Cleans

These should look clean and understated — not oversized or gimmicky.

5. Values Section

A short section featuring our core values:
• Be Real
• Do It Right
• Have Fun
• Make It Easy

Designer has flexibility with layout.
(Sections 5 and 6 may swap depending on what flows better.)

6. Services Preview

A simple grid or row with links to our main services:
• Commercial Cleaning
• Residential Cleaning
• Window Cleaning
• Steam Cleaning

Small icons or photos are fine — but no clip art or cartoon-style graphics.

7. Footer

A very clean, simple footer with contact details.
No clutter, no heavy visual styling.

Style Requirements

Overall Tone
• Clean
• Modern
• Minimal
• Trust-driven
• Easy to read and navigate

Do NOT use
• Clip art
• Cute or playful icons
• Flowers, sparkles, “feminine” cleaning imagery
• Heavy or overly bold corporate fonts
• Busy backgrounds
• Long paragraphs of text

Reference Material

Current Website (for copy + structure only)

https://mckenziecleaning.com.au

Rough Canva Mock-Up (layout inspiration only)

(We will upload this separately. It’s not a final design — just a loose concept for spacing/flow.)

Logo

Please use the new McKenzie Cleaning logo (uploaded in files) or a placeholder if needed. Attached is a potential for a new logo or site colours not wedded to the idea though.

What the Homepage Should Communicate

Within seconds, a visitor should understand that:
• We are established
• We are local
• We are reliable
• We make cleaning easy
• Getting a quote is quick and simple

The homepage should feel effortless, trustworthy, and modern.

Deliverable

A complete homepage design layout suitable for WordPress.
Figma, Adobe XD, or a similar design tool is fine.

Zielmarkt/( -märkte)

Residential and commercial clients in Sale, Victoria and surrounding Gippsland region. Typical clients include busy households, office managers, receptionists, medical centres, community organisations, local businesses, and real estate/property professionals. Clients value reliability, simplicity, and stress-free long-term cleaning support.

Industrie/Einheitstyp

Cleaning services (Residential & Commercial)

Programmierung

Programmierung - Design und Programmierung werden benötigt

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Zu verwendende Schriftarten

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Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

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Anforderungen

Muss haben

• • Clean, modern, minimal layout • A trust-driven design that highlights proof (logos, stats, reviews) near the top • Clear hierarchy and no clutter • A strong hero section with simple messaging and a clear CTA • Trust logos + Google Reviews block directly under the hero • Structured stats/counters section • Values section (Be Real, Do It Right, Have Fun, Make It Easy) • Services preview (Commercial, Residential, Window, Steam/Carpet) • Clean footer with contact details • Use our new McKenzie Cleaning logo (or placeholder if needed) • Easy-to-read typography and spacing • Must feel like a local, real cleaning business — not a franchise

Schön zu haben

• • An option with centred hero text and an option with left-aligned text • Option to preview hero section with or without a quote form • Subtle use of the navy + gold palette (not heavy or corporate) • Soft, minimal background images (not busy city skylines) • Subtle section dividers or whitespace breaks to improve flow • Slightly rounded card corners for a friendly but still modern feel

Sollte nicht haben

• • No clip-art, cartoon mops, sparkles, bubbles, or generic cleaning icons • No overly bold, blocky, or corporate fonts • No “mega-city” skylines (we are a regional/rural business) • No heavy overlays, dark gradients, or cluttered hero images • No long paragraphs or dense text blocks • No template-style designs that look generic or AI-generated • No overly feminine, overly masculine, or overly playful designs • No neon colors or high-saturation palettes

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Dateien

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