• €90

• 3 Tag(e)

• 36 Designs

• 14 Designer

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Broschüren-Design Kurzbeschreibung

DESIGN BRIEF – CanCanaria Passport Brochure
Project Title
CanCanaria Passport – A5 4-Page Brochure Design
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Overview
We are looking for a designer to create a clean, visually appealing A5, 4-page brochure to present the CanCanaria Passport to local businesses.
The brochure will be used as a sales and information document and should feel:
• Premium
• Friendly
• Professional
• Easy to understand
• Fun and engaging
The audience is bar owners, venue managers, restaurants, clubs, hotels, and local businesses in Maspalomas.
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Format & Technical Requirements
• Size: A5
• Pages: 4 (front cover, 2 inside pages, back cover)
• Orientation: Portrait
• Print-ready design
• Space-aware layouts (some content will be added later)
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Brand & Tone
• Brand: CanCanaria
• Location: Maspalomas / Gran Canaria
• Target audience: LGBTQ+ friendly venues and tourism businesses
• Style:
o Modern
o Warm
o Professional
o Island-inspired
o Not overly corporate
• Avoid clutter — white space is welcome
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PAGE-BY-PAGE REQUIREMENTS
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PAGE 1 – FRONT COVER
Purpose: First impression & visual impact
Requirements:
• Strong visual design
• Clear title: “The CanCanaria Passport”
• Subheading example:
A premium voucher booklet connecting tourists with local venues
• Leave a clear placeholder space for:
o An image of the Passport front cover
• We are open to designers also proposing a design for the Passport front cover itself (optional extra – happy to receive bids for this)
Style notes:
• Eye-catching but elegant
• Feel of travel, discovery, nightlife, and local culture
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PAGE 2 – INSIDE LEFT
Purpose: Explain the concept – text provided
Content:
• Short overview of:
o What the CanCanaria Passport is
o Targeted distribution
o Key benefits (high-value visitors, no wasted reach, transferable, no expiry)
• Icons or visual blocks encouraged
• Easy-to-scan layout
Design Notes:
• Use headings, icons, or info blocks
• Avoid large walls of text
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PAGE 3 – INSIDE RIGHT (How the Passport Works in Practice)
Purpose:
To visually explain how the CanCanaria Passport is owned, transferred, and used, while showing real examples of how venues appear inside the booklet.
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Required Elements
1. Passport Ownership & Transfer Section
The Passport can be owned by up to three people in total (original owner + two transfers).
This page should include three clearly defined visual placeholders representing:
• Original Passport Owner
• Transfer 1 – New Owner
• Transfer 2 – Final Owner
These can be shown as:
• Three mini page mockups
• Three outlined boxes with headings
• Or a creative, passport-style visual layout
Each section should clearly show space for:
• Name
• Country (optional)
• Signature
• Date
👉 We are open to creative proposals for the design of this transfer page and happy to receive bids specifically for designing this page as part of the Passport.
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2. Example Voucher Advert Section
This page should also include space to show an example of a voucher advert page, displayed as a mock layout only.
The example should visually communicate:
• Venue name & logo
• Short venue description
• Example offer (e.g. “Free signature shot”)
• Voucher box to be crossed off by staff
This is illustrative only — final content will be provided later.
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Design Notes
• Keep the layout clear and easy to understand at a glance
• Visual explanation is more important than text
• Use icons, borders, or soft background panels to separate sections
• The tone should feel official but friendly, similar to a real passport
• Avoid clutter — white space is encouraged
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Key Message to Communicate Visually
• The Passport has real ownership
• It can be passed on
• Vouchers are clearly controlled
• Each page feels premium, structured, and easy to use
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PAGE 4 – BACK COVER
Purpose: Commercial offer & call to action
Content requirements:
• Clear presentation of two participation options:
1. Voucher Page (incentivised pricing)
2. Standard Advertising Page (no voucher)
• Simple comparison layout encouraged
Visual placeholders required:
• Space to show:
o A sample voucher page
o A sample advert-only page
Contact Details Area:
• CanCanaria logo or name
• Contact text placeholder (phone / email / website)
• Clean, professional call to action
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Design Flexibility
We are happy to:
• Receive creative layout suggestions
• See optional icon sets
• See colour palette ideas
• Receive proposals that slightly refine the structure (as long as all elements are included)
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Deliverables
• Final A5 4-page brochure design
• Print-ready PDF
• Editable source files (preferred)
• Clear indication of any optional extras (e.g. Passport cover design)
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What We’re Looking For
• Clean layout
• Strong hierarchy
• Clear visual storytelling
• Understanding of hospitality / nightlife / tourism
• Ability to balance fun with professionalism
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Optional Extras (welcome but not required)
• Proposal for the Passport front cover design
• Proposal for the transfer page design
• Icon set or mini graphic elements
• Alternative colour version
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Notes to Designers
This brochure will be used repeatedly and updated over time, so clarity, flexibility, and strong structure are more important than heavy decoration.
We look forward to creative, thoughtful proposals.

Zielmarkt/( -märkte)

LGBTIQ+ Tourists and Businesses

Industrie/Einheitstyp

Tourism

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Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

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Anforderungen

Muss haben

• meet the 4 page brief

Schön zu haben

• proposals for design elements within the design

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Dateien

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