New Logo For Ask Charles Web App
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Logo-Design Kurzbeschreibung
Business Context:
Ask Charles is an AI-based collectibles advisor — calm, guiding, dignified, and human. Users come here to understand what their personal or inherited items mean: emotionally, historically, and in terms of value. The product is digital-first, with a clean and calm UI.
Brand Personality:
Calm
Trustworthy
Reassuring
Thoughtful
Intelligent without arrogance
Human-centered (not “techy”)
What We Need:
A final production-ready logo + mark that will be used:
In the site header
In navigation
As an icon/favorite icon (favicon)
In social/social preview images
On print or PDF reports
Deliverables Required:
✔ Primary logo (horizontal and centered versions)
✔ Icon/mark version (square/circle)
✔ Color version + single-color version
✔ SVG, PNG, and transparent background files
✔ Light and dark background versions
✔ Simple usage notes (font, spacing guidance)
Style Direction (Important):
Quiet elegance
Minimal, human, refined
Not aggressive, not gimmicky
Think: gentle advisor, calm expertise
Should pair well with neutral tones, generous whitespace
Avoid:
Loud gradients, neon, or overly “tech startup” styles
Overly ornate, calligraphy-heavy scripts
Cartoonish or playful mascots
Selection Criteria:
We’re looking for:
Original concepts
Clean geometry and balance
Balanced weight (not too heavy/too light)
A mark that feels trustworthy, not trendy
Good responsiveness at small sizes
Submission Requirements:
Please include:
Minimum 2–3 logo options
Icon/mark variations
Quick rationale for each concept
Vertical/horizontal lockups
I’ve attached an image of the current Ask Charles landing page design.
This is not a final UI, but it represents the tone, restraint, and emotional posture of the product.
Please design the logo so it:
Feels natural within this environment
Does not overpower the page
Complements a calm, human, trust-based experience
The logo should feel like a guide, not a brand shouting for attention.
Logo Text
Ask Charles
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Sollte nicht haben
- Please do not be influenced by the filler logo on landing page image I provided.