Circle - Brand Icon (Symbol) Design
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Logo-Design Kurzbeschreibung
ICON ONLY. Design a minimalist brand icon (symbol) for Circle (full name: Global Mobility Circle). The wordmark is fixed; for lockup previews use “Circle” in Inter Medium (no custom lettering). Icon height ~ +20% vs the text.
Brand: Circle is a closed, moderated professional network for global mobility service providers (immigration/relocation, corporate services, tax/finance, accounting).
Must communicate: A calm, structured, moderated professional network with strict communication standards (anti-spam).
Avoid: marketplace/agency vibe.
Design space: circle/ring/arc + nodes (dots/circles). Ring can be fully closed or have a controlled gap. Keep it minimal (typically 1-3 nodes). Connections are allowed only if still readable at 16px.
Nodes meaning: nodes represent vetted members / regional operators. A single Teal node may indicate a verified/active node or a controlled entry point (keep it abstract and minimal).
Must NOT read as the letter “C”.
No: airplane/passport/globe/map/pin/suitcase/flags; no gradients/heavy shadows/3D/textures; avoid micro-details and “spinner/loading” look.
Palette: Graphite #111827, Teal #0FA3B1, Off-white #F7F8FA, Deep Navy #0B1F3B.
Submit for each concept (minimum - required)
1. Icon in square 1:1, flat (no mockups)
2. Hero color version only: Graphite #111827 with one Teal accent node #0FA3B1
3. 16px favicon check (small preview is enough)
4. Lockup preview: [icon] + Circle (Inter Medium)
Shortlist stage (requested from finalists)
• Graphite on Off-white + White on Deep Navy (inverted)
• Full size strip 48/32/24/16 + circular crop preview (Telegram)
Must work in: favicon 16/24/32px, Telegram avatar, website header, Zoom deck, social avatars, future UI badges.
Zielmarkt/( -märkte)
B2B professional services providers in global mobility: immigration/relocation, corporate services, tax/finance, accounting. Audience are firm owners and senior specialists who collaborate cross-jurisdiction and value moderation and anti-spam standards.
Industrie/Einheitstyp
Professional Services / B2B Network / Community (Global Mobility)
Logo Text
Circle (for lockup preview only, Inter Medium - do not redesign)
Logo Stile, die Sie interessieren können
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- Inter Medium
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- • Minimalist icon/symbol only (wordmark is fixed) • Works as standalone icon and next to “Circle” • Visual territory: circle/ring/arc + 1-3 nodes (dots/circles); optional connections only if readable at 16px • Hero version: Graphite #111827 with one Teal accent node #0FA3B1 • 16px favicon check included in submission • Strong, simple silhouette; scalable for UI and avatars
Schön zu haben
- • Clear “vetted members / network nodes” feel without being literal • Works especially well in circular crop (Telegram avatar) • Optional second variation within same concept (e.g., 1 node vs 2-3 nodes) while keeping identity
Sollte nicht haben
- • Looks like the letter “C” • Marketplace/agency vibe (flashy, salesy, crowded) • Clichés: airplane, passport, globe/map, pin, suitcase, flags • Gradients, heavy shadows, 3D, textures, glossy/metal effects • Dense patterns, micro-details, many thin lines (blurs at favicon sizes) • Spinner/loading/progress indicator look