Logo design and branding for boutique psychology practice - Elka Psychology + EMDR
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Logo-Design Kurzbeschreibung
We need a logo design for a new psychology business in Melbourne (Australia). Services are provided to clients in from a boutique multidisciplinary women's health clinic in Richmond (VIC). In addition to a logo, other branding (letterhead/footer; business card; email signature) is needed.
Elka Psychology + EMDR
Branding Design Brief
Brand Essence
Elka Psychology + EMDR is a trauma-informed, perinatal-focused psychology practice offering deep, evidence-based therapy (EMDR, schema-informed therapy) in a warm, grounded, human way. The brand should feel:
Calm. Safe. Warm. Professional. Grounded. Premium but approachable.
It should communicate:
Clinical credibility and experience
Emotional safety and gentleness
Depth of therapeutic work
A modern, boutique private-practice feel
A connection to nature and regulation
Avoid anything overly corporate, clinical, cold, or overly whimsical.
Target Audience
Women in the perinatal period
Adults recovering from trauma / PTSD / C-PTSD
Parents seeking deeper therapy
Referring GPs, psychiatrists, obstetricians
The brand should reassure both clients and referrers.
Brand Personality
Warm and relational
Calm and grounding
Trauma-informed and emotionally attuned
Down-to-earth, “keep it real”
Professional and trustworthy
Quiet confidence rather than loud marketing
Zielmarkt/( -märkte)
Women in the perinatal period; People who have experienced trauma (single incident of complex PTSD); People who are looking for high quality; high end service in boutique setting
Industrie/Einheitstyp
Psychology; Mental Health; Trauma Therapy
Logo Text
Elka Psychology + EMDR
Logo Stile, die Sie interessieren können
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Sollte nicht haben
- bright colours/be too busy. I am interested in earthy colours (e.g ochre. olive green) but would also welcome some more warmth - e.g. blush or muted lilac. I am not a designer so please go wild!