Hi quick question, studying the sample, I'd like to know how decided are you in the design direction of the sample (ie, incorporating animals into the logo)? Or the sample is your current design and we are free to design based on our own ideas? Could you also provide adjectives that will best define your branding and positioning? If there is an existing branding that demonstrate the traits you like pls specify (ex. wwf - use of negative space, Merril - stylized/abstract bull etc.) - Thanks!

Great question - The logo is our current one and was done by a friend quickly in Word. We only are wholesalers now but I am moving into now distribution to national retailers. I think I want to focus this time more on the lettering and not actually have any animal images. If the letters could through colour and shape be expressive of the "animal". The new branding will be on web, social media avatars, business cards, email signature line, invoices, packaging, and car magnet. A horizontal design is preferred. I am looking for branding that is friendly but sits in the background as the products I import are the Wombaroo/Passwell brand and that branding should be what customers see first and foremost. Many thanks!!!