Creative Key Visual Concept – "The Future of Infrastructure"
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Dieser Kunde bekam 23 Grafik-Designs von 6 Designern. Dabei wurde dieses Grafik-Design Design von Rickyy als Gewinner ausgewählt.
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I am looking for creative design directions for a high-end Key Visual based on a specific original photo (provided). The perspective of the real location must remain recognizable. This visual will serve as the central hero image for my website mazenauer-cab.com and needs to be adaptable for LinkedIn banners.
Note: For this contest, I am looking for conceptual directions and compositions, not necessarily the final high-end retouching.
Mandatory Elements (Must be visible):
• Silhouette of a person: Seen from behind (Rückenfigur), observing the scene.
• Highway: Featuring an electric truck (Designwerk brand).
• Power lines: Crossing the frame.
• Industrial building: Positioned on the left side of the composition.
The "Clean Scene" Requirement:
The final scene must be free of any third-party logos, advertisements, or distracting text. Please neutralize or remove any existing branding from the original photo.
Subtle Branding Integration (Crucial):
No text overlays. The brand "MAZENAUER CAB" must be integrated into the 3D environment:
• Preferred: As a very subtle, flat embossed relief/engraving in the gravel path (visible only through shadows/micro-contrast).
• Backup Option: A small, matte metal plaque on a fence or railing.
Look & Feel:
• Color Palette: Anthracite, White, with very subtle matte gold accents.
• Style: Cinematic, premium, and realistic.
• Avoid: Over-the-top HDR "shining" or a "plastic" CGI look. It should feel grounded yet high-end.
Expected Deliverables for this Contest:
To evaluate your creative approach, please provide 4 variations (Medium quality/mockup level is sufficient for the contest):
1. Sketch/Illustration style
2. Graphic/Vector style
3. Basic Photo Retouching (Realistic approach)
4. Cinematic Compositing (Premium/Atmospheric direction)
Final Execution & Files:
• Contest Phase: JPG/PNG is sufficient.
• Post-Contest: The winning designer may be selected for the final production of the high-res master files.
• Final Dimensions needed later: 16:9 (>5000px width), LinkedIn Header (1584×396), and the layered Master File (PSD/PSB).