Hello Designers,

We shared the initial design concepts with our board, and the overall feedback was that the designs feel too generic and closely resemble many existing home care agency logos.

For the next round, we’re looking for a more distinctive and innovative approach—something that clearly sets us apart while still conveying a sense of health, calm, and trust. This could be achieved through a strong wordmark, a unique custom font, or a minimal, creative modification to the name itself, rather than relying on common industry symbols.

We encourage you to think outside the box and explore bold, original ideas so we can properly evaluate a fresh set of concepts.