Thank you for sharing the detailed project requirements. I have carefully reviewed the scope, and I am confident that I can fully execute this redesign and migration to meet your technical and strategic objectives.

I will handle the complete migration from Divi to Kadence WP (Gutenberg), building the website strictly with the Kadence Theme and Kadence Blocks only — without heavy builders or unnecessary plugins. All styling will be managed through the Kadence Customizer using Global Palette and Typography settings to ensure a clean, scalable, and developer-friendly architecture.

Performance is a priority. I will optimize the build to achieve a 90+ Mobile PageSpeed Insights score, ensuring fast load times, efficient asset handling, and clean code structure.

For SEO continuity, I will implement a precise 1:1 migration of all existing URL slugs, H1–H3 hierarchy, and meta data to preserve search rankings and indexing integrity.

Regarding the new structure and content expansion:

Dedicated commercial landing pages for:

Reach-in refrigeration (prep tables and beverage coolers only)

Professional dishwashers (undercounter, hood-type, conveyor units)

Commercial laundry systems

Commercial electric ovens (ranges and convection only)

Individual residential brand pages for:

Sub-Zero

Wolf

Cove

Miele

Viking

The homepage will feature a clearly structured dual-entry hero section to immediately separate Residential and Commercial audiences, improving user experience and conversion clarity.

The design approach will balance:

A premium, luxury aesthetic for high-end residential appliance brands

A structured, professional B2B layout for commercial clients

Modular block-based sections for future scalability

Clean UI placeholders for trust badges, certifications, and company benefits

Upon completion, I will provide documentation outlining site architecture and structure to ensure smooth future maintenance by developers.

I am fully confident in delivering this project to a high professional standard, aligned with your performance, SEO, and business goals.

I look forward to working with you on this.

I am fully confident that I can deliver this project to a high professional standard, meeting all technical and performance expectations.

Kindly assign the project to me so I can begin immediately. Once the project is awarded, I will start with the migration plan, performance framework setup, and structural architecture to ensure everything is executed correctly from the beginning.

Hi DesignsWorld, Thank you for the detailed proposal. It shows you have read the project scope. However, before I award the project to you, I need to verify your practical experience: Technical Proof: Please provide 1 or 2 links to live websites you have built strictly using the Kadence Theme and Kadence Blocks. I will run these through Google PageSpeed Insights to verify the 90+ mobile score. Industry Experience: Do you have specific experience redesigning websites for the commercial appliance repair industry? If yes, please include a link to a relevant project. Conversion Focus: If you do not have exact commercial appliance examples, please provide links to any local service websites you designed that demonstrate an excellent conversion rate. I am looking for an architecture that actually generates leads, not just a pretty picture.

Hello,

I already have a live website that brings me clients from Google. This is not a “from scratch” project and not a quick redesign for a portfolio piece. My goal is to upgrade the existing site to a premium level and turn it into a system that converts clicks into phone calls, without harming SEO.

If you’re looking for “quick money” or a “one-day result,” this project is not a fit. I need a specialist who can do deep, careful work: understand the Winnipeg market, review competitors, learn the target audience, and build a conversion-focused structure — not a generic template that any AI can generate in seconds.

Before I award the project, I need proof of real, practical experience:

Please send 1–2 live websites you personally built strictly using Kadence Theme + Kadence Blocks. I will test them in Google PageSpeed Insights (mobile). Also specify your role for each site (design / build / performance / SEO).

If you have experience in appliance repair / HVAC / local service businesses (especially commercial + residential), please share links to relevant projects.

If you don’t have appliance-specific examples, please share your best local service website examples that are clearly built to generate calls/leads (not just “nice-looking”).

If you can provide real links and demonstrate quality work, we can move forward. If you can’t provide practical proof (live sites / real cases / real builds), please don’t waste your time or mine.

Regards,
Alex S

Thank you for your detailed clarification. I genuinely respect your position and the standards you are setting for this project.

I fully agree — a one-day redesign or quick cosmetic update is useless for a live website that is already generating clients from Google. This type of upgrade must be handled carefully to enhance performance and conversions without harming existing SEO authority.

My approach is structured and long-term focused. For a project like yours, the process would include:

• Full technical SEO audit before any migration
• Detailed competitor analysis within the Winnipeg market
• Search intent mapping for both Residential and Commercial audiences
• Strict 1:1 preservation of URL slugs, metadata, and heading hierarchy
• Conversion-focused restructuring to increase phone calls
• Performance engineering aligned with Google Core Web Vitals

Website speed and Google-friendliness must be built correctly from the foundation — not adjusted afterward.

As mentioned previously, in a recent project, before advanced performance tuning, the mobile score was already above 70 (Result: B). The client’s requirement was to increase the mobile speed beyond 70, which was successfully delivered. With disciplined architecture planning from the beginning, achieving 90+ mobile performance is realistic — but it requires methodical execution.

Regarding your request for proof and workflow:

I have submitted a detailed workflow and structural mapping design through DesignCrown (attached as a visual roadmap). It clearly outlines the migration framework, site architecture mapping, conversion funnel structure, performance optimization strategy, and SEO preservation plan.

Additionally, I have attached a text file containing three live website links I have worked on. For each project, I have clearly specified my role (design / build / performance / SEO) so you can evaluate the practical scope of my involvement.

I understand this is not a portfolio piece. It is a business system upgrade intended to improve lead generation while protecting search visibility. My focus is delivering a high-performance, conversion-driven structure built with long-term stability in mind.

I look forward to your response.

Did You check Them ?

Hello DesignsWorld,

Let's be direct: I don't have the time to debate your workflow.

This is a design contest. The brief explicitly requires a premium visual redesign of my website. You submitted a generic flowchart.

I am not looking for an SEO or process consultation right now; I am looking to award a winning design concept.

If you are not willing to follow the rules of the brief and submit actual, high-end page mockups, please do not waste my time or your own.

Submit a real visual design, or we have nothing more to discuss.