YOONYO - a streetluxe fashion brand
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Dieser Kunde bekam 16 Logo-Designs von 5 Designern. Dabei wurde dieses Logo-Design Design von coloratura als Gewinner ausgewählt.
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Logo-Design Kurzbeschreibung
Brand-Name:
YOONYO is a start-up fashion brand in the streetluxe segment.
Mood/Feeling:
Quiet power, Cultural memory, Rooted yet forward-moving, Liminal, Timeless, Discoverable.
Color palette for the icon in the logo:
Primary use: monochrome (black or deep charcoal)
Secondary consideration: warm, natural tones — amber, grey-green, ochre turmeric, deep indigo.
Icon: The Y-Mark
This is a single geometric Y icon built entirely from multiple interlocking Y’s and fragments. Every Y holds another Y. The whole is made of the parts, and the parts build the whole (see example in picture).
Key Design Directions:
- Geometric, modern, and minimalist, yet intricate enough that the longer you look, the more Y’s you discover.
- Suggest movement, flow, and “in-between” spaces without being literal.
- Clean, precise lines with a subtle hand-crafted warmth (never cold or purely digital).
- Subtle and mysterious
- versatile: must work perfectly as a small woven/embroidered tag, a large chest print, a digital avatar, or a single mark on dark fabric.
Deliverables
- Primary Y-Mark icon (vector, black & white versions, alternatively with highlights using above color palette)
- YOONYO text variations (black & white) as one-liner and two-liner with three letters in eaxh line)
- horizontal/vertical lockups with “YOONYO”
- Small-scale and large-scale versions
- Files should work on print, web and clothes for DTF & DTG Print, as well as embroidery.
What to Avoid
- Literal illustrations (hands, flowers, maps, faces, globes)
- Overly commercial or luxury fashion clichés
- Heavy gradients or 3D effects
- Anything that feels like it belongs to one specific culture — it must feel universal
Aktualisierungen
Need extra days to review
Zielmarkt/( -märkte)
International (age 18-59)
Industrie/Einheitstyp
fashion, clothes
Logo Text
YOONYO
Logo Stile, die Sie interessieren können
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- see attache JPG
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Ideas for letter logo and icon
Schön zu haben
- a decent facelift of the uploaded design