• US$150

• 6 Tag(e)

• 41 Designs

• 17 Designer

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Logo-Design Kurzbeschreibung

WIG Logo Design Brief — VOICE / OSAT
Concept Overview A bold, high-energy pop-art style logo for an internal staff motivational campaign centered on improving customer satisfaction scores at a McDonald's franchisee organization. The logo should feel loud, urgent, fun, and exciting — similar in energy to a comic book splash panel or a retro action poster.
Theme The campaign is called VOICE, built around the McDonald's VOICE customer satisfaction survey. (www.McDVoice.com). The core message is: move customers from a rating of 4 (Satisfied) to a rating of 5 (Highly Satisfied). The OSAT score (Overall Satisfaction) is calculated as the percentage of customers who rate us a 5. The WIG (Wildly Important Goal) target is OSAT 75%.

Key Visual Elements
1. VOICE 75% — the dominant headline, largest text element, bold. Should command attention immediately.
2. McDonald's Golden Arches (M logo) — incorporated naturally into the composition.
3. WIG badge
4. 4 → 5 conversion

Format Requirements
• Delivered as a high-resolution PNG with transparent background
• Also provide an SVG version if possible
• Should be legible and impactful at small sizes (e.g. 2" on a printed flyer) as well as large (full PowerPoint slide header)

Tone Think: loud, motivational, McDonald's pride, team rally cry. This is for crew and managers, not customers — it should feel like a locker room pep talk in visual form.

Zielmarkt/( -märkte)

Internal Staff

Industrie/Einheitstyp

McDonald's

Logo Text

See Description Above and Examples of past WIG's attached.

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Zu verwendende Schriftarten

Andere Schriftarten erwünscht:

• Speedee, Hoag, AktivGrotesk, Aptos

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Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

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Anforderungen

Muss haben

• OEPE 75%

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Dateien

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