• US$110

• 2 Tag(e)

• 55 Designs

• 25 Designer

---

T-Shirt-Design Kurzbeschreibung

DANGEROUS SUMMER APPAREL CREATIVE DIRECTION
We are not looking for traditional alcohol merchandise. We are creating a lifestyle brand inspired by summer nostalgia, boating culture, beach towns, lake weekends, dock bars, and the feeling of wanting summer to last forever.
OVERALL FEEL
The collection should feel:
• Bright, optimistic, and nostalgic
• Vintage coastal Americana
• Elevated beach club rather than spring break
• Fun and playful without feeling cheesy
• Designed for both men and women
• Something you'd buy because you love the design, not because you know the brand
Think:
Southern Tide
Vineyard Vines
Aftco
Marine Layer
Tommy Bahama (modernized)
Retro National Park posters
1970s beach postcards
Vintage surf graphics
COLOR PALETTE
Warm sunset oranges
Coral pinks
Seafoam greens
Turquoise blues
Butter yellows
Vintage cream
Faded navy
Palm green
Everything should feel sun-washed and slightly faded, like a favorite shirt you've worn for years.
GRAPHIC STYLE
Large back graphics
Small front pocket graphics
Hand-drawn illustrations
Vintage travel poster aesthetic
Retro script typography
Clean vector artwork suitable for screen printing
The artwork should have movement and energy while remaining clean and wearable.
BRAND INTEGRATION
The Dangerous Summer logo should be incorporated naturally into the artwork.
Do not simply place a logo above an illustration.
The logo should feel like part of the scene:
• Written into a sunset
• Integrated into a marina sign
• Worked into a beach club emblem
• Incorporated into a vintage postcard design
PRODUCT INSPIRATION
Oversized Comfort Colors tees
Women's oversized tees
Baby tees
Tank tops
Crewnecks
Hoodies
Rope hats
Beach towels
Stickers
Drinkware
ARTWORK THEMES
Boat Waves & Rum Days
A retro sunset over the Chesapeake Bay with a Dangerous Summer bottle docked beside a classic boat.
Dangerous Summer Yacht Club
Vintage yacht club crest with playful members-only energy.
See You At The Dock
Boating, dock life, friends gathering, summer cocktails.
Maryland Meets Palm Springs
Palm trees, water, sunshine, and nostalgic summer color palettes blended with local Maryland pride.
Lake Days & Long Nights
Golden hour, boat wakes, summer memories, and endless evenings.
The Summer Your Parents Warned You About
Playful, nostalgic, and slightly mischievous without being edgy.
IMPORTANT
Avoid:
• Generic alcohol graphics
• Flames
• Skulls
• Party clichés
• Neon nightclub aesthetics
• College drinking culture
We want people to feel:
"I need that shirt."
And then discover it happens to be from a rum brand.

Industrie/Einheitstyp

https://truestandarddistilling.com/trade-resources/

---

Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

---

Dateien

Alle Dateien herunterladen - 18,9 MB