• US$150

• 5 Tag(e)

• 104 Designs

• 55 Designer

---

Logo-Design Kurzbeschreibung

I need an emblem for a family watch collection. We are assembling a high quality book which will detail the collection and histories of the watch manufacturers within the collection.
Creative Brief
Project
Design the identity for a luxury private watch collection known as The Milliman Collection.
The logo will appear on:
Leather-bound coffee table books
Slipcases
Archival document folders
Book spines
Collector's cards
Presentation boxes
Potential future website
The collection is private and not a commercial business.
Design Goals
The logo should evoke:
Swiss watchmaking
museum quality
timeless elegance
understated luxury
craftsmanship
permanence
heritage
It should feel equally at home beside publications from:
Assouline
Patek Philippe
Vacheron Constantin
A. Lange & Söhne
Avoid
Large watch faces
Obvious clocks
Rolex-style crowns
Loud luxury
Flashy gradients
Cartoon gears
Generic initials
Inspiration
Think:
Publisher's colophon
Fine press
Museum collection
Architect's seal
Watchmaker's hallmark
Color palette
Primarily intended for:
blind embossing
gold foil
silver foil
black leather
dark navy leather
Logo should also work in monochrome.
Deliverables
Vector artwork
Monogram
Horizontal version
Vertical version
Book spine version

Zielmarkt/( -märkte)

This will be on a family album and associated products and papers.

Industrie/Einheitstyp

highest quality watch making and collecting

Logo Text

Probably nothing. The family name begins with M if a designer wishes to try and work that into the design

---

Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

---

Anforderungen

Muss haben

• should evoke high quality and some association with time or watch making/history

Schön zu haben

• see product description

Sollte nicht haben

• see product description