scitus

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von KAPITOSHKA am Dienstag, 28. Juli 2026

Nice brief!
Simply the best.
Tell me, do you really need a logo? Or do you think this information is enough?
If so, just type "scitus" in "Times New Roman" font. It would be a great logo. For the icon, just use a capital S.


von Besitzer des Projektes am Dienstag, 28. Juli 2026

If you cannot express yourself out of a very simple brief than.... Suggest you to study to Master of all designers " Simplicity is the ultimate sophistication "


von KAPITOSHKA am Dienstag, 28. Juli 2026

Simplicity in design is the result of a tremendous amount of work done BEFORE anyone sees the final result. And that is exactly what Jobs meant.

Now let’s take this brief apart piece by piece…

Oh! There’s nothing to take apart?

All we know is the name of the platform and the fact that it is AI-driven. That’s it.

Oh, and, moreover, the name is Latin and refers to an insect… Interesting. What exactly does an insect have to do with a logistics platform?

As a design brief, this is roughly the equivalent of walking into a hair salon and saying:

“Give me a haircut.”

They can trim the ends. They can cut your long hair into a bob. They can shave your head completely bald.

At a doctor’s office, you would say:

“Treat me!!!”

Right?

Let the doctor guess what needs to be treated: your head or your kidneys…

And what kind of result would you be happy with?

Do you see the connection?

What colors does the platform use? What is its visual style? Is it futuristic, or is it a retro-style interface with Windows 95-style windows?

And there is a whole bunch of other information that a brief should provide — or that the client should provide when there is an opportunity for feedback.

Guessing is not design. It’s a lottery.

On this subject, you can read Peter L. Phillips’ Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage, as well as publications by AIGA (the American Institute of Graphic Arts), and Peter Brandon’s manifesto on the anatomy of a brief.

No offense.

This is not an attempt to insult or humiliate anyone.

It is a request to respect designers approximately as much as designers (some of them) respect not the clients… design.

Respecting the client is a given.

But only in return.


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