Thankyou for taking the time to submit a design. 

I actually quite like your concept - it is elegant and looks nice. However I dont think it fits overall brand image that I am after.

Try placing the design on the website image I provided and ask yourself - does this fit? would this look good on merchandise as a stand alone brand? does this brand tell the customer what it is that is on offer?

I hope to see another design from you. 

Regards,

John