Statistical Fact Book 2014
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The Direct Marketing Association (DMA) is releasing its Statistical Fact Book 2014. Now in its 36th edition, “The Definitive Source for Direct Marketing Benchmarks” offers a wealth of new research and data from over 50 prominent sources and thought leaders.
This year’s reference book contains a newly-expanded chapter on Marketing Data, as well as updated and revised chapters on 12 additional key topics: Retail, Internet; Mobile Marketing; Social Media; Catalog; Consumer Demographics; Direct Mail; Direct Marketing Overview; Email; Nonprofit; and USPS Information. DMA has also added dozens of new charts on new media to augment the updated information on traditional channels.
Aktualisierungen
Project Deadline Extended
Reason: We are getting closer but not quite there yet! We would like to see tings that play off our brand a bit - perhaps our chevron arrows with the chapter titles in then or something? Perhaps our brand colors? Looking forward to finding THE design.
Added Monday, February 24, 2014
Zielmarkt/( -märkte)
See attached creative brief. I would like to see someone use the WORDS we indicated as chapter titles and the Chevrons (arrows) perhaps putting words in the chevrons...
Industrie/Einheitstyp
Internet
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- See attached creative brief
Schön zu haben
- See attached creative brief