Cornerstone Realty, Inc. Logo Design Project

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Logo-Design Kurzbeschreibung
Design a logo for a real estate investment and management company called Cornerstone Realty, Inc., specializing in the acquisition and lease up of industrial, warehouse and office buildings in the northeast markets. Our niche is repositioning vacant buildings (that typically were large single tenanted industrial buildings) and converting them into fully leased multi-tenant and multi-use facilities. We provide our tenants – our “customers” - with great space at an attractive price. We also deliver hands on management services to all our facilities. We provide immediate response to all tenant issues and take pride in the fact that we own and manage some of the highest quality real estate product in the markets that we are in. Our tenant retention is close to 100%- a testament to our customer’s satisfaction. Our local property management team provides quality and immediate service to all of our tenant’s needs. Our properties exude quality and we would like our logo to do the same. Emotions associated with our logo should portray quality, trust, customer service, timelessness, and a blend between traditional and modern. We would like the logo to be up-market with a design which is clearly identifiable from the street and visible as someone is driving by. We would like to appeal to a business audience versus the general public but still come across as a personable brand and not stiff or too formal.
Cornerstone Realty, Inc. has 4 major divisions:
1. Real estate acquisition/investment
2. Real estate facility renovations, repositioning and construction management
3. Real estate leasing
4. Real estate management
Cornerstone Realty, Inc. has the following core values:
Our customers/tenants come first
Highest integrity
Strong work ethic – “It’s up to me”
Acceptable is not acceptable
Trust, respect, kindness and fair treatment
Continuous learning/always trying to improve
Slogan: “Your foundation for Building success”
Logo Text: Cornerstone Realty, Inc. (with or without slogan above)
Updates
Project Deadline Extended
Reason: Our office is closed on Memorial Day, 5/28/12.
Added Friday, May 18, 2012
Project Deadline Extended
Added Thursday, May 24, 2012
Project Deadline Extended
Reason: Revisions requested after deadline
Added Thursday, May 31, 2012
Zielmarkt/( -märkte)
Corporate , Commerical and Industrial Real Estate
Industrie/Einheitstyp
Property Management
Logo Text
Cornerstone Realty, Inc. (with or without slogan mentioned in task description)
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)



Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Maroon in color
Must exude quality
Must be visible from the street and/or driving by, (clearly identifiable)
Schön zu haben
- With or without incorporating slogan "Your foundation for Building success"
Must appeal to a business audience vs. general public
Emotions attached to logo should be quality, trust, customer service, timelessness, and that "standard" is not acceptable to us.
A mix between modern and traditional
Sollte nicht haben
- Should not be colorful or flirty looking