Designing a new homepage for www.GlobalTrade.net

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Web-Design Kurzbeschreibung

WEBSITE: www.globaltrade.net

ABOUT THE WEBSITE
The GlobalTrade.net (GTN) website contains a large directory of over 50,000 international trade service providers that is not valued enough on the homepage (HP). Currently from the HP, the site appears as a general site about imports and exports (international trade). As a result, it contradicts the purpose and experience of the site.
The website is new and original for international trade online: it is a tool to find the best experts and professionals that can help importers and exporters to implement their overseas operations.

Specifically:
a) An exporter who wants to sell in Italy can find on GTN: agents to distribute their products, a lawyer for reviewing contracts, translators to translate brochures and websites, an export consultant, etc. Various local providers that can help sell their products in Italy, a local provider (e.g. based in Italy) are generally more efficient and less costly than a supplier in the exporter’s home country

b) An importer who wants to buy in China will find purchasing agents who source products for third parties; logistics companies that store and ship merchandise; corporate quality control to ensure product quality before shipment, etc.; various local providers based in China to better organize its import operation.

GTN is therefore a very resourceful solution for SMEs who want to develop, improve and organize their international trade:
a) it significantly increases their ability to create new opportunities by using the services of a third party: export to a new country; import a new product
b) it allows them to optimize their purchases of services by seeking alternatives: find a less expensive carrier, a foreign lawyer challenged by a local lawyer

It is the perfect complement to cross border marketplaces (e.g. Alibaba.com, globalsources.com, ec21.com) which concentrate on the search for products (and of companies/counterparts) but:
a) help the user to import only, not really export
b) do not help implement the operations of exporting/importing from A to Z

Therefore, GTN offers a new way of “easy exporting” (or easy importing).


THE BRIEF

The objective of the project is to rethink the HP (and the site design) to highlight this experience: "export and import more successfully through 50,000+ service providers in over 100 countries”.
We have created a wireframe (see attached) of the structure we feel best meets this objective. What do you think? Do we meet it through our wireframe? Then, next step is to take this wireframe and create a clear design that really helps us to achieve our objective.

It is considered that the site captures the importers/exporters seeking to increase their exports or to better organize their imports (but we do not start from a priori that these users are looking for service providers).
The HP should highlight the importance of service providers addressing export markets or better organizing their imports; the "market analyses" of the site should act as a "knowledge resource", where the site offers more the main experience: if you want to export to a country you have any interest to first explore what the partners listed by GTN can provide.

Info-Symbol
Aktualisierungen

Project Deadline Extended
Reason: We feel that we're seeing some interesting designs and would like to give current and even potential submissions more time. So far we have not seen the one that really strikes us, so perhaps more time is what we and the designers need! Thanks!
Added Friday, June 08, 2012

Zielmarkt/( -märkte)

Importers, exporters, international trade service providers, foreign investors, etc

Industrie/Einheitstyp

Lawyer


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • • Please use the current basic design elements of the website, including the logo, (www.globaltrade.net). These include colors and fonts, etc. We only aim to change the HP and therefore, only implement a change to the header and footer of the whole site.
    • Please find inspiration from our wireframes (attached), as they have been carefully thought about by our own team. However, should you feel the need to challenge the wireframes, please do so in your design, we're interested to see what you can present us.
    • Our prime objective in terms of design: creating a more user-friendly interface on the HP to guide users into the rest of the website
    • We already have a psd file based on the wireframes we’ve attached to the brief. If you would like this, so your job is easier (such as using same text as we have in the wireframes), let us know!

Dateien
Alle Dateien herunterladen - 2,1 MB
Zahlungen
1. Platz
€315
Zahlung fürs mitmachen x 4
€15
Gesamt
€375

Projekt-Deadline
16 Jun 2012 12:59:07 UTC
Language

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