Hello and interesting project. Can I ask you who your main competitors are and, what sets you apart from others.
I’m just trying to get an understanding of your positioning. I noticed in your brief that your logo has also changed slightly (now it’s in a circle). Is the logo you attached the most recent? Please advise. Many thanks.

I have similar question:

It sounds like you are not satisfied with where the logo/brand has landed (I agree, it does not align well with your target consumer environment). Do I understand this correctly?

Also, what aspects of the current designs (logo and/or bottle label) do you NOT want revised or changed?

I look forward to your reply, and to working on your project!

Thank you,
Tulula

Hello, thanks for your questions.The circle is the most recent logo the type in the logo is consistent with previos branding. The logo can be reviewed as part of the redesign. Key competitors are brands such as Bundaberg, Bravo and also San Pellagrino Solis current rang tries to provide new flavours to compete in this space and also maintain some connection to the previous Solis functional range. This range is positioned as fruit soda.

Tulula
We are looking for a new look appealing to the 18-40 age group. Fruit sodas will have some range extensions such as lemon lime and bitters. It should at home in a cafe or alfresco dining but not to pretentious. Hope this helps.

Tulula
We are looking for a new look appealing to the 18-40 age group. Fruit sodas will have some range extensions such as lemon lime and bitters. It should at home in a cafe or alfresco dining but not to pretentious. Hope this helps.

Hi. Nice project. Can you please give feedback on my initial design so I can make improvements based on your comments and feedback. Thanks

Thank you so much for inviting me, I will be working on your label and will be submitting soon.

Soula Vetter

thanks again for inviting me, Please e-mail me you logo in vector format if you have it.

soula.vetter@yahoo.com

Thanks
Soula

Hi. I am waiting for your feedback so that necessary revisions will be made. Thanks

Still hoping to have your feedback on my designs. Thanks