Social venture spreading the warmth to save lives needs a new logo!

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Logo-Design Kurzbeschreibung

Warmilu is a company that is spreading the warmth to prevent infant death from hypothermia in developing countries. We have been supporting our social mission by selling our heat packs in the US. Our initial product is the Instant Heat Pack which provides heat instantly, lasts for hours, and can be reused through boiling (in the developing world) or microwaved in the US. This logo would be used to on these heat packs that are sold to the US heat therapy online and retail market. We are looking for a more abstract logo, one that continues to convey warmth but does not necessarily need to be an infant. Instead, the logo should embody warmth the most. The colors we believe would work best after conducting market research are orange and sunny yellow. We have attached here older logos. The red and white logos were considered back when the initial market was going to be disaster response worldwide and US EMTs. The yellow logos are for the company's social mission and infant warming blanket product.

Info-Symbol
Updates

Project Deadline Extended
Reason: We have a number of great submissions and we would love for our designers to have more time to refine and tweak current designs and/or submit new designs.
Added Tuesday, April 01, 2014

Hello, hello designers!


The Warmilu team has had a chance to debrief and we realized that some factors (rapidly close deadline and the limited color palette) may have hindered your creativity. We have extended the deadline and look forward to your new designs which, ideally, should be about 2-3 colors of your choosing. 

Good luck and we can't wait to see what you come up with!

-Warmilu's Grace, Rachel, and Alex

Added Tuesday, April 01, 2014

Zielmarkt/( -märkte)

Topical Heat Therapy Market: Adults based in western speaking countries aged 40 to 70 that handle household budgets and are using the heat packs to alleviate pain from diabetes, arthritics, and post-surgery inflammation.

Industrie/Einheitstyp

Market Research

Logo Text

Spread the warmth.


Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo

Ein reales Objekt (Text optional)

Wortmarke-Logo

Word oder namensbasiertes Logo (nur Text)

Lettermark-Logo

Kurzwort oder Buchstaben-Logo (nur Text)


Zu verwendende Schriftarten
Serife
Sans Serif

Farben

Der Designer kann die Farben des Designs frei wählen


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • The logo should embody warmth and not feature more than 2 colors. The logo should be iconic and visually embody warmth because we are at our core a heat technology company. We have a strong logo for our mission generating side. This logo that you are designing will be for the parent company. The logo should be clearly distinguishable from competitive products that share the heat product/warming product shelf space as shown in the attached photos. Competitors for the topical heat therapy market include: Icy Hot, ACE, Bengay, ThermaCare, SalonPas, and SoftHeat.
Schön zu haben
  • The Warmilu word logo could have a script font for the warm section and sans serif for the ilu. We are open to playing around with different combinations as well. What would be most ideal is a pictorial/word combination where you see an abstract pictorial logo that represents warmth and the word would be Warmilu. The pictorial/word combination logo is one that we believe would be nicest to have because we are a young emerging company and are building our branding. We would like to see orange and yellow hues in most of these designs...but we are open to part of the Warmilu name being red and just seeing what works best.
Sollte nicht haben
  • Our product does not get too hot. The design should not be cartoony. Do not include thermometers. Flames should be avoided; avoid purple and green and blue. Do not use a sun.

Dateien
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logo Tuesday, 18 March 2014 02:35:40
Dienstag, 18. März 2014
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title Tuesday, 18 March 2014 02:36:35
Dienstag, 18. März 2014
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Zahlungen
1. Platz
US$200
Gesamt
US$200

Projekt-Deadline
16 Apr 2014 02:49:27 UTC
Language

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