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Persuasion Engines

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von Creative ImPAC am Samstag, 24. Juli 2010

Am I the only one who is confused as heck as to what this client wants?

What''s a "persuasion engine"? What does "engine" have to do with market research? Is market research what you do?

Perhaps I''m missing the point...

What''s PSYCHE? How many logos are you looking for??

von Besitzer des Projektes am Samstag, 24. Juli 2010

Hi there,


Thanks for your contribution.

It obviously isn''t clear enough in the main brief that yes, we do market research; we then convert what we have learned using statistical algorithms into a small number of people ''types''. The algorithms are what we call ''persuasion engines'' and that''s the brief. We have a version for the charity market ''giving engine'' which I''m expecting to simply be a variant of the main logo.

If you read the brief, you''ll see that PSYCHE is ''outside'' the brief and will be given to the winning designer as a separate project.

von #Mono Design am Sonntag, 25. Juli 2010

Hi, so the only logo your looking for in this is the "Persuasion Engines" Logo, after a winner is chosen that deisgner will be given another project to work on with the 7 logos of the different engines?

Is that correct?

Thanks.

#Mono.

von Besitzer des Projektes am Sonntag, 25. Juli 2010

hi mono


Yes, ''persuasion engines'' is the brief, but it needs to be extendable, to the ''giving engine'' and to other engines going forward.

PSYCHE will be a logo and the winner will be eased to do that one, along with 7 icons, one for each PSYCHE type.

Steve

von Besitzer des Projektes am Sonntag, 25. Juli 2010

hi mono


Yes, ''persuasion engines'' is the brief, but it needs to be extendable, to the ''giving engine'' and to other engines going forward.

PSYCHE will be a logo and the winner will be eased to do that one, along with 7 icons, one for each PSYCHE type.

Steve

von Muzamil Riaz™ am Montag, 2. August 2010

Please invite me for a participation payment so I can start to send in designs.

von Likha Graphics am Dienstag, 3. August 2010

Hi! Can I use all Caps in the logo?

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