Packaging Design Project - Organic Baby Skin Care
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Verpackungs-Design Kurzbeschreibung
This project is to re-design our current organic baby skin care range labels. See here:
http://www.absolutelygorgeous.com.au/Baby-Care
The common complaint is that the pink is too girly for boys. For this reason I am not sure if I should keep the "Absolutely Gorgeous Baby" Logo as it is a bit girly looking as well. So open to your ideas.
The size of the label will be approx 90 w x 70 h mm
Here is one range I like that is already similar to what I am already doing with the polka dots but in different pastels: http://www.boobooshop.com/baby-skincare.html
Also another idea for a concept here with a beige/vintage look background: http://www.cowshedonline.com/baby_cow_organics/baby_cow_organics_milky_body_lotion-c179320p164932.html
Lastly, I also like these fun colourful, child like graphics of this range:
http://www.littlemeorganics.co.uk/brands/shhh-sleepy-head/
The range consists of:
Healing Baby Balm in a white tube
Squeaky Clean Baby Wash in a white 250ml bottle
Mama and Buba Massage Oil in a white 100ml bottle
Sweet Dreams Calming Mist in a white 100ml bottle
Goat's Milk Soap in a cardboard box
See packaging attached.
I will be presenting all the designs to a group of mother's for market research so they will be making the final decision - seeing they are the ones who will ultimately buy the product.
That is why I am open to a wide range of styles for this project.
Looking forward to seeing your work!
Any questions, let me know!
Aktualisierungen
Hello Designers!
I have posted an update to include more information in the brief and also the AI logo file which shows the current packaging. Also images of the bottles of the current range. The bottles will be white boston round bottles not the tall boston as I am currently using.
many thanks
Cristina
Added Friday, June 15, 2012
Hello Designers
Just wanted to get an update on how you are going with your design submissions?
The deadline is this Saturday and we have received very few designs.
I await your reply.
thanks
Cristina
Added Wednesday, June 20, 2012
Project Deadline Extended
Reason: The deadline is drawing near and have not received enough designs.
Please submit your designs as soon as you can.
Many thanks
Cristina
Absolutely Gorgeous
Added Thursday, June 21, 2012
Zielmarkt/( -märkte)
Mothers 25 - 40
Industrie/Einheitstyp
Market Research
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Organic/Natural feel, Stylish, Elegant, Gender Neutral to suit both sexes
Schön zu haben
- Vintage feel