Centro Bek logo - new center for family support and assistance

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Dieser Kunde bekam 57 Logo-Designs von 12 Designern. Dabei wurde dieses Logo-Design Design von The Sign Works als Gewinner ausgewählt.
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Logo-Design Kurzbeschreibung
We are a Professional group of people starting a center to assist and support families and individuals with their life balance and process in the context of our contemporary society/world. We focus on health, education and cultural change. The name of the center is ´´Bek´´ which is the Mayan name for the tree Ehretia tinifolia- it is a medicinal tree and important in local culture. The tree symbolizes strength, growth, nature, stability, balance, a place of comfort and protection. The tree is large with generous foliage and this needs to be portrayed. The tree is not a character, it hosts/protects the family. The family is a couple with a five year old and a baby. I´m including a very rough sketch of what is on my mind. This could be fixed up professionally or we are open to better ideas. The idea is that the family is at the center of society which are somehow alluded to graphically in the tree´s foliage. “Bek” should be more prominent than Centro which could be more subdued or smaller as I might later use the same logo with merchandise omitting “centro”.
Aktualisierungen
Project Deadline Extended
Reason: We want to extend the project deadline as we have yet to find exactly what we are looking for. While a couple of designers have gotten close, only a day ago did we see someone who actually looked at the specific tree we mentioned in the brief and managed to capture the feeling we are after. However we have yet to see a family captured with the emotions as we´d like them. Ideally we want a family with a child and a baby (although we are not entirely wedded to this mix if a great graphic alternative is offered). We want them to feel united and empowered. The look should be more elegant than cartoonish. Please let us know if you need more clarification to work on your design.
Added Friday, April 04, 2014
Zielmarkt/( -märkte)
Young families. The type who consume organic products. Mid to high educational level. Mid to high buying power.
Industrie/Einheitstyp
Education
Logo Text
Centro Bek (more prominent) Cultura, Salud y Familia (less prominently)
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Clear to read original font
Schön zu haben
- Positive, healthy, optimistic, natural feel
Sollte nicht haben
- The tree should not be a character it is a symbol of strength and rooting