Royal Pure Filters, Inc. Logo Design
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Design a logo for a water filter company that also provides the direction (colors, style, etc) for package labels and box design. The logo should convey quality and purity. Water (clean, fresh feeling) is important. Do not go the "regal/medieval" route. 4C is fine but the logo must also work in B&W. Blue and Green are important water filtration colors.
Attached are some ideas from the brand owner; the current logo, competitive packaging examples to see how logos are often used on packaging; and a very interesting "royal" water drop that could make a good foundation for a logo.
Aktualisierungen
Our client has chosen a winner. Thank you all for your efforts and submissions. Each was very good and the client was pleased with the variety and creativity. I look forward to working with you in the future.
Added Wednesday, April 16, 2014
Zielmarkt/( -märkte)
This logo will be used on water filters being marketed to Canadian consumers. They are typically home owners; have families; and they are ecologically conscious. The logo needs to convey that these are quality filters that rely on technology to deliver pure drinking water.
Industrie/Einheitstyp
It Company
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Feeling of purity and quality. Modern but easily identifiable. Blue and green are the cliched colors of the industry but consumers have been conditioned to expect them so they should be used. Water or wetness.
Sollte nicht haben
- "old school" feeling. Down-market.