Logo for a dog walking business

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Grafik-Design Kurzbeschreibung
Hello there!
I need a logo design for a group dog walking company called "Dog Squad East". The winning logo will be displayed on my website, multiple vehicles, cards, Facebook & Instagram pages. We are based in Sydney's Eastern Suburbs.
Slight change - I'm happy now for designers to choose their own colours, shapes, etc. Open to cool looking dog/s silhouette in there. Or cartoon style dogs - I've attached examples I like the look of, photos of dogs also acceptable. I'm open to anything different too though! Open to different fonts, just needs to be easily read, cartoony style ok. Not necessarily any capital letters in the name i.e dog squad east
Also the "east' part is the locality of the business so if it looks best it can be smaller or different colour/font etc.
Needs to appeal to people with high disposable income, families with dogs, be happy, positive, but also hopefully quite cool. Simple, distinctive and smart. I'll be doing dog training as well as walking down the track so might add in the logo "Dog walking & training" at some point.
I've also added a picture that appeals to me, might be of some use. I like the material look, it's a little different. This is just an example and doesn't have to be used.
It doesn't all have to be blue and white, any completely new and different ideas could be just what I need. So I also encourage designers to go for their individual style - You can probably come up with something more interesting than what I have in my mind!
Thanks!
:)
Updates
Hello all!
Added Sunday, April 13, 2014
Zielmarkt/( -märkte)
Wealthy people, families, dog owners who work during the day and have disposable income to spend on their dogs getting exercised, socialised, trained.
Industrie/Einheitstyp
Dog Training
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.