health food suplmt packaging design project-competitor design submitted to work with and beat

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Verpackungs-Design Kurzbeschreibung
We are a manufacture of a health food supplement called "MorviPro"
We are based in South Africa, launching a new product for the retail industry.
we are looking for innovative box packaging for our 500g pack size
We also need to outclass the biggest manufacturer in this market segment, in terms of packaging design
The competitor is called Future Life. Their website address is
www.futurelife.co.za . Their products can be viewed on their website
The design should be bold and at the same time shout out nutrition/health, which our product is all about
Our product is also very similar in nature to future life
same nutrient content, same end user etc
You can also look at the nestle milo cereals for some bold ideas
We are open to suggestion provided that the end result beats our future life competitor hands down
and by this I mean the following
If a customer is walking through a supermarket isle, looking to by future life, because that is the product they have been using for the past year, and they see this new product called "morvipro", they should want to buy my product
Dimensions of the box are as follows
Aktualisierungen
Project Deadline Extended
Added Monday, August 13, 2012
We have had numerous interest in the project however some of the designers, declined to partake due insufficient time due to other project commitments, and also due to us opting for the refund.
Added Monday, August 13, 2012
Here is an idea
Added Friday, August 17, 2012
Gooday to you all
Added Saturday, August 18, 2012
Added Tuesday, August 21, 2012
really a fan of the asda vitality box
Added Tuesday, August 21, 2012
maybe the morvipro name could use a similar design
Added Tuesday, August 21, 2012
kindly look at the future life box closely
Added Tuesday, August 21, 2012
Project Deadline Extended
Reason: numerous designers have requested an extension
Added Monday, August 27, 2012
Zielmarkt/( -märkte)
everybody young and old who are health conscious and are looking for a cheaper alternative to our competitor
Industrie/Einheitstyp
Industry
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- MorviPro name
the word "Boost" in bold
a bowl of porridge with milk pouring in with pieces of banana near the bowl or in the bowl to depict the flavour "bananalicious"
Intelligent instant energy meal maybe below the morvipro name
MorviPro at the top
intelligent energy meal below in a smaller font than the logo
Boost in the middle of box in bold
Product claims
inteligent energy meal FREE from
gluten
cholestorol
wheat
trans fatty acids
egg
lactose
tartazine and colourant
Maybe find an attractive way to lay this out so it does not take up to much space, but also looks more innovatively designed than future lifes product claims
LOW GI
Rich in (or) high in (or) a doctors green Plus sign + (with the word added next to it
or (any alternate phrase)
Protein
Vitamin A
Vitamin B
Vitamin C
Calcium
dietary fibre
iron
selenium
Boosts Immune system
more vitality
more energy
some where on the box as a catch phrase
use it or dont
MORE ALIVE 365
Box dimesions
200Length x 190Width
Schön zu haben
- anything that outdoes my competitor
You can re-arrange, add or delete elements
You have the option of including a family (provided they look energetic and healthy and they are dressed in white- idea similar to that on the future life box)
idealy i would like to have a similar design to that of the future life crunch box which is found on the future life website
however should the need arise to include a family I have attached a few pics to giv some idea as to the type of family/people i am looking for
morvipro logo should have that scientific/intelligent look
boost should be very bold-
the font used should look like its "BOOSTING/ENERGIZING" :)
Also either the MorviPro logo or Boost should have a sort of design around it
you can also look at the nestle milo products for ideas and the ASDA cereal boxes
Sollte nicht haben
- dont copy future life
beat them