health food suplmt packaging design project-competitor design submitted to work with and beat

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Verpackungs-Design Kurzbeschreibung

We are a manufacture of a health food supplement called "MorviPro"
We are based in South Africa, launching a new product for the retail industry.
we are looking for innovative box packaging for our 500g pack size
We also need to outclass the biggest manufacturer in this market segment, in terms of packaging design

The competitor is called Future Life. Their website address is
www.futurelife.co.za . Their products can be viewed on their website
The design should be bold and at the same time shout out nutrition/health, which our product is all about

Our product is also very similar in nature to future life
same nutrient content, same end user etc

You can also look at the nestle milo cereals for some bold ideas

We are open to suggestion provided that the end result beats our future life competitor hands down
and by this I mean the following
If a customer is walking through a supermarket isle, looking to by future life, because that is the product they have been using for the past year, and they see this new product called "morvipro", they should want to buy my product

Dimensions of the box are as follows

Info-Symbol
Aktualisierungen

Project Deadline Extended
Added Monday, August 13, 2012

We have had numerous interest in the project however some of the designers, declined to partake due insufficient time due to other project commitments, and also due to us opting for the refund.


We have now committed to the project and have extended the deadline to provide ample time for designers to put forward their ideas

Your interest with regards to our project is appreciated

Thank You

Added Monday, August 13, 2012

Here is an idea


for the logo.................its just an idea so use it or dont, cos I am sure that some of you might have better designs


on the brand name
morvipro

I was thinking the O's in morvipro should be similar to ( an O with a + sign in the centre)

similar to a clip that I have uploaded

any queries feel free to contact me

thnx

Added Friday, August 17, 2012

Gooday to you all


please visit the ffg website

www.futurelife.co.za

This is our main competitor, their product box designs are available to view on this site

this would just give you guys a look at what i need to beat in terms of the packaging design

thanks again for showing interest in our project


Added Saturday, August 18, 2012

we would like to thank you for showing interest
i would also like to propose looking at the "ASDA CEREAL BOXES," nestle milo boxes as well as the future life website

We like the elements used in the ASDA box:-


the heart
the name morvipro at the top left
some of the nutritional benefits highlighted at the top right
the boldness of the nestle milo packaging - very straight forward & simple yet very explanatory at the same
time
incorporation of a Plus sign in green (medically simbolic)
the plus sign could be used before the ffg info
+ mor vitality
+ mor energy
+ mor life
I will upload a sample, this plus sign is also optional it doesnt HAVE to be on the box, but if it is going to compliment the design then why not

"intelligent energy meal" should appear accross  the SIDE of the box also in a bold font, preferably on the right side

our product is a maize flour based product so that should give you guys an idea of the consistency
the bowl with the spoon is a must with the product in the bowl and mayb some milk pouring in
pieces of chocolate for the beside or inside the bowl to indicate flavour - chocolate flavour
slices of banana next to a full banana for the .......you guessed it banana flavour
and some vanilla pods for the vanilla flavour


 
the font used for the BOOST text should look like ......"boost" 
if you see the word boost on the box you should instantly know that this product will boost you



any other queries please feel free to ask

Added Tuesday, August 21, 2012

really a fan of the asda vitality box

please have a look at the uploaded files

thnx

Added Tuesday, August 21, 2012

maybe the morvipro name could use a similar design

with the "v" in morvipro being bold and larger than the rest of the text

just a thought

thnx


Added Tuesday, August 21, 2012

kindly look at the future life box closely

this is our main competitor and elements of design have to compete or better their design because our product appeals to the same market

"health conscious buyers"

 

Added Tuesday, August 21, 2012

Project Deadline Extended
Reason: numerous designers have requested an extension
Added Monday, August 27, 2012

Zielmarkt/( -märkte)

everybody young and old who are health conscious and are looking for a cheaper alternative to our competitor

Industrie/Einheitstyp

Industry


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • MorviPro name
    the word "Boost" in bold
    a bowl of porridge with milk pouring in with pieces of banana near the bowl or in the bowl to depict the flavour "bananalicious"

    Intelligent instant energy meal maybe below the morvipro name

    MorviPro at the top
    intelligent energy meal below in a smaller font than the logo
    Boost in the middle of box in bold

    Product claims

    inteligent energy meal FREE from
    gluten
    cholestorol
    wheat
    trans fatty acids
    egg
    lactose
    tartazine and colourant

    Maybe find an attractive way to lay this out so it does not take up to much space, but also looks more innovatively designed than future lifes product claims

    LOW GI



    Rich in (or) high in (or) a doctors green Plus sign + (with the word added next to it
    or (any alternate phrase)

    Protein
    Vitamin A
    Vitamin B
    Vitamin C
    Calcium
    dietary fibre
    iron
    selenium

    Boosts Immune system
    more vitality
    more energy


    some where on the box as a catch phrase
    use it or dont
    MORE ALIVE 365

    Box dimesions
    200Length x 190Width



Schön zu haben
  • anything that outdoes my competitor
    You can re-arrange, add or delete elements
    You have the option of including a family (provided they look energetic and healthy and they are dressed in white- idea similar to that on the future life box)

    idealy i would like to have a similar design to that of the future life crunch box which is found on the future life website
    however should the need arise to include a family I have attached a few pics to giv some idea as to the type of family/people i am looking for


    morvipro logo should have that scientific/intelligent look
    boost should be very bold-
    the font used should look like its "BOOSTING/ENERGIZING" :)

    Also either the MorviPro logo or Boost should have a sort of design around it


    you can also look at the nestle milo products for ideas and the ASDA cereal boxes
Sollte nicht haben
  • dont copy future life
    beat them

Dateien
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asda1 Tuesday, 21 August 2012 21:00:42
Dienstag, 21. August 2012
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asda Tuesday, 21 August 2012 21:00:43
Dienstag, 21. August 2012
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asda13 Tuesday, 28 August 2012 08:51:01
Dienstag, 28. August 2012
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asda Tuesday, 28 August 2012 08:51:01
Dienstag, 28. August 2012
DOCX
DOCX
Zahlungen
1. Platz
US$260
Zahlung fürs mitmachen x 2
US$20
Gesamt
US$300

Projekt-Deadline
27 Sep 2012 02:14:17 UTC
Language

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