OnTrack Retreats Banner Advert Project

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Dieser Kunde bekam 15 Banner-Designs von 2 Designern. Dabei wurde dieses Banner-Design Design von Priyo Subarkah als Gewinner ausgewählt.
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Banner-Design Kurzbeschreibung
OnTrack is Australia's top weight loss retreat and we are looking for a series of banner adverts to promote our products on the websites http://www.weightloss.com.au and http://www.healthretreatsaustralia.com. Our customers are looking to lose weight and they want to be reassured upon seeing our advert that we can help them lose weight in a safe, secure and caring enviroment. Above all they want to be able to identify with the people attending the retreat (i.e. bigger people in images, etc). We want to convey comfort and luxury, but affordable price. We want to convey that customers will get great results and that our programs are suitable for people of all ages, shapes, sizes and fitness levels. We require the following ad size variations:
728x90
130x195
524x184
Some possible ideas/layouts are attached to brief
Zielmarkt/( -märkte)
Predominantly women aged 30 - 50 but we do get men too and therefore the ad shouldn't be too feminine.
Industrie/Einheitstyp
Fitness
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Images of 'target audience' you can see some examples in photo gallery at www.ontrackretreats.com.au.
- OnTrack logo needs to be in advert (maybe on a rotation - doesn't have to be there all the time. Needs to be an animated GIF (or equiv) not flash
Schön zu haben
- Images of facilities see at photo gallery on www.ontrackretreats.com.au
Sollte nicht haben
- any images of scales, tape measures, etc or thin people!