Package Design for 15 lines of Tea

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von Stevey.G am Freitag, 12. September 2014

Hi there, I do not suppose you have high res copies of your logo that you could provide? e.g. in an Illustrator file. Unless i'm downloading it the wrong way which I do not believe to be the case, I am unable to properly download your logo. I have to zoom as as far as my screen will let me whilst keeping the logo in the frame then copy the screen.

Do you have a preference for a primary background colour for the tin labeling? I was possibly thinking of the black you've used in your logo text.

Regards,

Steve.


von Besitzer des Projektes am Freitag, 12. September 2014

Hi Steve, I just attached an ai version of the logo. Please let me know if this one also gives you problems.

I would like the background color to be distinct and different for each line, similar to the attached "tea display" photos.. However, if you think the black background for all lines would be nice while changing the color of the three blocks instead, that is fine with me. I'm happy to see your creation. Feel free just to make a couple samples and send them over and I'll provide prompt feedback.


von 90 Degree Design am Freitag, 12. September 2014

Hi! Do you have titles/benefits for the last 7 teas starting with the rooibos tea? The others have Diet, Relaxation etc... Just trying to get an idea of possible icons for the 3 boxes.

Thanks
Doug


von Besitzer des Projektes am Freitag, 12. September 2014

Excellent Question Doug, I've been around tea so much that I forget sometimes its good to introduce them more thoroughly.
The titles will be as are already written. The bottom seven tea lines are single-origin teas and herbs that are well known worldwide for their high quality flavour and unique traits.

I would not focus on the benefits so much, leaving that for the blend lines. I suggest elaborating on the origin and location of each tea. So for example South African Rooibos could obviously have depictions of african animals, landmarks, cultural artefacts or depictions of their local customs etc..
Below I have made a list with relevant information of each single-origin tea.

South African Rooibos:
no caffeine. Woody flavour. Rooibos is it's own pant, not a true tea from the tea plant Camellia Sinensis. Therefore a depiction of the rooibos plant could be nice.

Brazillian Yerba Mate
Popular drink in most of South America. Yerba Mate is also it's own plant, not a true tea from the tea plant Camellia Sinensis. High caffeine content, more than regular tea. They have a unique way of drinking the tea with a metal straw and bowl shaped mug (could make for a nice symbol).

Long Jing Green Tea
This is probably the most famous green tea from China. Coming from Zhejiang Province close to the famous West Lake. Green tea is high in antioxidants, and tend to have a more astringent flavour. The leaves are slender and generally of the same shape and size. A very beautiful tea to steep.

Darjeeling Black Tea
Darjeeling, a region in the Northern part of India bordering Nepal, produces some of the best black tea in the world. They have a full body, aromatic, the best of the best. The rolling hills covering the tea plantations are beautiful. Could be nice to make reference to Hindu Culture, whether it is a Hindu God with a thousand hands or just a hindu relic.

Nepal Golden Tea
Relatively unknown, very similar to Darjeeling tea because it is literally from the same geographic region, separated by the country border. Reference to Nepali Culture, its rich with great art and customs, plenty of good design ideas for this one. The buddha eyes or stupa come to mind. Southern Nepal is considered the birthplace of Buddha.

Bai Mu Dan White Tea
This is a famous Chinese white tea from Fu Jian Province. Its is sweet and delicate. White tea is the most naturally processed of all teas meaning that it undergoes the least amount of man made processing. It is literally plucked and then left out to dry in the sun and then its done. No rolling, no steaming, no pan frying, etc.

Phoenix Oolong Tea
Oolong tea is very popular in China, it is hybrid of Black Tea and Green Tea, sitting right in the middle of the oxidation spectrum. This tea is produced in Guandong Province around and on Phoenix Mountain. (That paints a nice visual doesn't it).

I recommend that you look up info and images of each tea on google or wikipedia just to give you a better understanding of each tea.


von 90 Degree Design am Freitag, 12. September 2014

Thanks so much for the information. I actually started looking them up before I asked the question but I wanted to make sure you didn't have a specific idea in mind already.

Doug


von Mujibur R. am Freitag, 12. September 2014

I have same questions to PO. Or I left those as generic.


von Marilena am Freitag, 12. September 2014

Dear Sir/Madam,hi, for cylinder 1 you only need a circular label for the cup ?


von Stevey.G am Samstag, 13. September 2014

Thank you, and noted, i'll provide a few different concepts :) Speak to you soon!


von Besitzer des Projektes am Samstag, 13. September 2014

Yes Marilena that is correct.


von Nadeem Sajjad am Montag, 15. September 2014

I am working on this project.. Will be back soon... :)


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