Craft Beer Company
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Dieser Kunde bekam 59 Logo-Designs von 15 Designern. Dabei wurde dieses Logo-Design Design von Ray Gunn als Gewinner ausgewählt.
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We need a logo for our product. The logo will be multi format (used on websites, apps, flyers, business cards, etc). We really want to capture the essence of the love of craft beer (also called artisan beer, microbrewing, etc).
Our first already exists, in the form of an app, called MyBeerCraft (find it on iTunes and Google Play), but we are rebranding it to be this new logo that you will be designing.
The app is used to find nearby craft beer and get info on the beer and its brewer etc.
The app will be available in South Africa, Canada, and the USA (we will be branding the Canada and USA territories as North America).
So we want the logo to be central, with a space to put the name of each territory. I.e. Craft Beer (South Africa), Craft Beer (North America).
Our current colours are red and white (on black), so we'd like to stay with that, but if red doesn't work we wouldn't mind gold/amber (for the beer), or possibly green (most beer bottles are green).
We like the idea of a shield or a badge, something that reflects artisan skills. The craft beer industry is very alternative/arty so something that reflects personal product crafting rather than mass production is our goal. We call this the "Butcher, Baker, Candlestick-maker" feel.
Aktualisierungen
Project Deadline Extended
Reason: More time to redesign
Added Wednesday, July 09, 2014
Zielmarkt/( -märkte)
* Students who love beer, specifically craft beer
* People who love finding and trying new beers
Most of the audience have smart phones, so the logo should work for mobile platforms (android, iphone mostly)
Industrie/Einheitstyp
Industry
Logo Text
Craft Beer South Africa, Craft Beer North America
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Schön zu haben
- Preferably either the initials like CB, but the word BEER would be nice to have on the logo.
Would be nice to be able to re-colour the logo if we need to, or get the logo in a few colours.
Sollte nicht haben
- Should not have a lot of text on the logo