Wingaway. Aeromedical patient transfers

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Logo-Design Kurzbeschreibung
We require a new logo for our aeromedical business in Australia.
We transport stable (non-acute) patients between hospitals using our fleet of specially outfitted fixed-wing aircraft (Piper Chieftains). We also have a small fleet of ambulances for road transport.
Wingaway has been operating for 12 years and has recently undergone ownership change. Our goal is to raise the standard of service and to modernise our processes and systems. We want our new logo to signify this change towards modernisation, and breaking away from the past.
Our main customers are public health institutions (hospitals) who have available to them a short list of service providers. Our motto is "your first choice", which may/may not feature in the logo. We want our customers to think of us as a safe, reliable, trustworthy, professional organisation and therefore becoming their "first choice".
Our corporate colours are currently red and dark blue however medical green is also associated with patient transport and therefore it can be an option for our new logo. A modern variation to the traditional green medical cross might be considered if done right.The opportunity exists to work with the successfull designer on other projects.
Our web site can be found here - www.wingaway.com.au
Aktualisierungen
Project Deadline Extended
Reason: We are extending the deadline to allow more time to consider our brief and refine the designs.
Added Wednesday, October 17, 2012
Zielmarkt/( -märkte)
Middle management and CEOs at Public (Government owned) Hospitals as well as private health facilities.
Industrie/Einheitstyp
Business
Logo Text
company name "Wingaway". Also our byline "your first choice"
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)



Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- The company name and byline.
Schön zu haben
- A modern twist to traditional patient transport services. Modern font.
Sollte nicht haben
- Avoid gimmicky or obvious elements. We don't want the logo to look like pilots wings.