Kopiko UK Facebook Design Project

Gewinner
Contest winning design

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Dieser Kunde bekam 42 Facebook-Designs von 11 Designern. Dabei wurde dieses Facebook-Design Design von Influential Guyz als Gewinner ausgewählt.

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Facebook-Design Kurzbeschreibung

Background - Kopiko is the world’s best selling coffee confectionery brand. Although new to the UK, it has been sold in 60 other countries for many years. Kopiko sweets are available in the UK in two varieties – creamy cappuccino and original coffee. Both are made with Java coffee beans for the authentic taste and aroma of real coffee. Kopiko sweets appeal to anyone who loves coffee, so the potential target audience is huge.

Campaign objectives - We are looking to create a 'buzz' around the product. We want to set up an attractive and engaging new Kopiko UK Facebook page which we can use as the basis for further activities to create interest. eg. Competitions where people have to 'like' the page etc.

Target audience. Potentially anyone who likes coffee and adults who likes sweets/confectionery. (Not to be aimed at children.) It needs to be positioned as a premium product.

Info-Symbol
Updates

We have two product lines in the UK - original rich coffee sweets and creamy cappuccino sweets.

We don''t sell actual coffee in the UK, although elsewhere in the world Kopiko coffee is sold (eg. Kopiko 3 in1) so in the UK we need to focus on the fact that we are selling sweets which which taste of coffee rather than coffee as a drink.

It would be good to see some designs which give more emphasis on the cappuccino flavour, which is smooth and creamy and contains milk. The the cappuccino variety is probably the most popular in the UK.



Added Tuesday, October 23, 2012

Project Deadline Extended
Reason: We need a bit more time to discuss potential designs with colleagues.
Added Tuesday, October 23, 2012

No one so far has taken a cue from our UK website, www.kopiko.co.uk which might have a few ideas which could be adapted.
Added Tuesday, October 23, 2012

Project Deadline Extended
Reason: The boss is away and unable to make a final decision before then!
Added Thursday, November 01, 2012

Zielmarkt/( -märkte)

Adults who enjoy coffee and confectionery

Industrie/Einheitstyp

Campaign


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • Images of Kopiko
    A visual cue pointing to the like button to encourage likes.
Sollte nicht haben
  • Nothing to suggest it's aimed at children as it should be positioned as a luxury treat for adults.

Dateien
Alle Dateien herunterladen - 1,6 MB
JPG
JPG
Zahlungen
1. Platz
£190
Zahlung fürs mitmachen x 4
£20
Gesamt
£270

Projekt-Deadline
06 Nov 2012 08:50:39 UTC
Language