brand mascot required
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iMoneyTracker.com is a personal financial management website which offers users comprehensive one stop tool to track their finances.
Our mission statement is to:
“enable our customers to manage their finances in an easy and fun manner, thus helping them to take more informed and beneficial financial decisions in long-term”
We are looking for a brand mascot that will be the face of our communication. The ideal mascot will depict feelings of fun, trust, friendliness and wisdom. We will use the character to display helpful hints to guide the user. The character will also be helpful in creating humour to break the monotony of financial management. This will be done via character’s witty banter and folksy comments.
The character should be front facing and in vibrant colours. We will like the style to be modern and something that a 25-45 year old white collar worker would relate to. The ideal character will have the capacity to be extended into a family of characters, which will be used across social media and our website.
Aktualisierungen
Project Deadline Extended
Reason: The first brief was slightly vague. My apologies to all. Now I am looking for a human character with the qualities listed in the brief.
Added Wednesday, November 14, 2012
Zielmarkt/( -märkte)
25-45 white collar workers, mostly male
Industrie/Einheitstyp
Financial
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- the mascot should depict feelings of fun, trustworthiness and wisdom.