LOGO DESIGN for funky bag ecommerce brand

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Dieser Kunde bekam 52 Logo-Designs von 13 Designern. Dabei wurde dieses Logo-Design Design von artistik als Gewinner ausgewählt.
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Logo-Design Kurzbeschreibung
We require a new logo designed for a brand new ecommerce site called 'Toon Totes'.
Toon Totes, when it launches, will be an online retail shop selling funky, bright, fun and quirky bags and luggage for kids, men and women.
The products will more appeal to a younger audience between 18-35 years old and will be priced accordingly - it's envisaged that most products will retail for less than AU $50.
It is probably stating the obvious, but the brand name Toon Totes came from Toon = abbreviation of the word "cartoon" and Totes = a style of bag, i.e. tote bag. Hopefully the brand name conveys that we sell different types of fun bags for everyone.
The logo design should convey the fun, bright and quirky nature of the brand - and products we'll be selling. However, the logo shouldn't be too "kiddie" and young or look "cheap", it needs to have some level of edginess and sophistication to appeal to the 18-35 target market. Ideally, the brand and logo should appeal to funky and creative people, such as writers, designers and funky advertising agency peeps (and the wannabe creative types).
The tone of the brand will be fun, light hearted and never taking ourselves too seriously and the logo needs to have this same essence, while not being too "kiddie" and young.
The logo will inspire the rest of the creative direction of the brand and website, and will also be used across all social media assets.
There are no colour restrictions - it's an open palette at this stage. Get creative!
Aktualisierungen
I've tweaked the brief slightly to make it clearer that the logo design shouldn't be too "kiddie" and young or cheap looking. The design needs to have a level of edginess, sophistication and wit to appeal to 18-35 year olds and arty, creative types in the target audience. Thank you.
Added Thursday, August 14, 2014
Project Deadline Extended
Reason: Deadline is being extended as I am still finalising my decision and gathering feedback on the finalists.
Added Wednesday, August 27, 2014
Zielmarkt/( -märkte)
Creative and funky types of people - not conservative
Australian adults 18-35 years old
Mothers (purchasing their children's bags)
Industrie/Einheitstyp
Advertising
Logo Text
Toon Totes
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Schön zu haben
- A bag can be incorporated in the logo design
Sollte nicht haben
- Avoid using traditional old fashioned fonts