Retail Pharmacy focused on customer service needs a logo design

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Logo-Design Kurzbeschreibung
We are chasing a simple fresh clean and crisp logo for a local community retail pharmacy. We are service focused rather than being a big box discounter. We are in a quite busy area with many other retailers around us and so need a corporate colour and logo that will "pop" We are trying to move away from the very tired and old mortar and pestles etc that many pharmacies seem to use. We will be able to provide a small amount of ongoing work as the logo and branding is incorporated into everything from calendars, prescription labels, repeat folders etc etc
Logo is to incorporate trading name and have the capacity to be used in a variety of different environments from stationary to shopfront to websites. I generally like a lot of the reverse phase logos as they lend themselves well to signage as well as stationary.
Aktualisierungen
Dear Designers
Sorry I have not been able to provide any feedback on designs as we have been having a bit of negotiations with Business Names Registration Dept here in Australia as there is an existing pharmacy named Walter's Road Pharmacy in another state and they are saying our trading name is too similar to this existing one.
They have however approved us for " Walter Road 7 Day Pharmacy" which we have accepted as a compromise. Just wondering how that would fit in to the designs.
Also we would need ongoing design work to incorporate wining logo into business cards, letterheads, with compliments slips, prescription folders, medication labels, shop front signage, loyalty cards, email signatures, specials signs , A frame pavement sign , Teardrop Flag design. I don't want to particularly want to source for each component of work so could I have some indication of costs to do these as well ?
Added Tuesday, August 26, 2014
Zielmarkt/( -märkte)
We are right in the middle of the suburbs so definateley not an upmarket boutique store. We are a professional mid range service orientated pharmacy.
The uploaded eps image is my personal business card which I chose form a range of designs. Not that logo is to look like that but to give you a feel for modern pharmaceutical.
Industrie/Einheitstyp
Retail
Logo Text
Walter Road Pharmacy
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form



Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- always been a fan of futura book for some reason ? not essential though
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Bold
Clean lines
Modern
Schön zu haben
- Be able to be easily used in signage or a variation of logo (eg reverse phase) used in logo
Sollte nicht haben
- daggy old mortar and pestles