Onehunted...bold, sexy, iconic logo needed for environmentally responsible brand

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Logo-Design Kurzbeschreibung

ATTENTION designers: we've included a few extra notes and design prompts below to give you an idea of what sort of logos have intrigued us so far.

Be advised that we are not looking for a cliché logo. So, basic fonts with typical eco-leaves floating above may not be considered. Please be creative, innovative and different. The winning designer may have opportunities for lucrative follow-up projects.

We want to develop an image that conveys the hunted concept but also conveys peace/love (in a non-hippie kind of way). Think of the thrill of the hunt, for a good, sustainable life..in some ways it is a contradiction; onehunted = love = green

Some ideas:
1) a stylized tree (think: if a high-mid-end fashion company had a tree as a logo, instead of a polo player [Ralph Lauren], a pig with a ribbon [Brooks Brothers], or a moose [Abercrombie])

2) a strong, animal logo demonstrating softness, love and affection - but also conveying strength in the hunt (maybe the animal is holding an earth, a flower, or something) - this can't be hokey - still needs to be simple, slick and sexy

3) an arrow that is transforming into a flower or a bird or a butterfly, again conveying the hunt but in a non-violent way - still needs to be stylish and sexy

We are looking for a powerful logo design that will serve as the brand foundation for an exciting start-up company. The company is called onehunted (note - one word, caps optional but not necessarily encouraged), a new men's/women's environmentally-friendly and socially-responsible fashion brand, with strong appeal to young to middle aged trendsetters who think green.

In fact, our target demographic is:
*men and women age 25-44
*high disposable income
*sophisticated tastemakers with stylish with discerning taste
*multi-ethnic and global-minded

We want to build a brand identity that is sexy, but bold. Subtle, but iconic. Stylish and sophisticated, but environmentally conscious and natural. Cosmopolitan, but with a global appeal. We are striving for a simple, beautiful, meaningful and recognizable brand with iconic potential.

Your logo submissions should look good heading a website, but also on merchandise. Imagine folks wearing our logo (designed by YOU) on t-shirts, hoodies, backpacks and other eco-friendly products worldwide. The logo can consist of multiple colors, but it must be able to be converted to a single color version that looks great as well.

(hint: onehunted can also be pronounced "one hunnit" - a loose reference to how much of the world we plan to touch, 100%)

Good luck, designers...think big.

Info-Symbol
Aktualisierungen

This "one hunted" design project is now "GUARANTEED". 
Added Friday, November 30, 2012

Hello Designers-


A few updates from the onehunted team: We have featured and GUARANTEED this project, and updated the creative brief with more information that should help you in the creative process. 

Also, because of the recent updates, we have extended the project deadline a few days. The deadline is now Tuesday, December 11, 2012.

Please check out the changes, and keep up the good work! We love some of the logo submissions so far, so keep them coming. 

Added Sunday, December 02, 2012

Hello fabulous designers.  We have re-opened our project.  Although we received some good designs, we did not receive a logo/brand design that totally knocked our socks off and that had the iconic, sexy, stylish global appeal we NEED.  To that end, we have re-opened our project believing that, if we provide more concepts/ideas, we can achieve our goal.  We need an image that conveys the excitement, coolness and fun-ness that comes from "hunting" for and finding great products and great deals!  We need this image to not only convey the "hunting" concept, but also peace, love and feeling and doing good.  
Here are a few concepts to play with:
1) a stylized tree (think: if a high-end/luxury fashion company had a tree as a logo, instead of a polo player [Ralph Lauren] or a pig with a ribbon [Brooks Brothers] or a moose [Abercrombie])
2) a strong, hunting animal holding an earth
3) an arrow that is transforming into a flower (or an image that is both an arrow and a flower)


Also, PLEASE look at the new images we just uploaded.

Thank you.
Team SoulGen

Added Thursday, January 17, 2013

Updated TODAY, January 17, 2013.  Project closes Monday, January 21, 2013.

Hello fabulous designers.  

We have re-opened our project.  Although we received some good designs, we did not receive a logo/brand design that totally knocked our socks off and that had the iconic, sexy, stylish global appeal we NEED.  To that end, we have re-opened our project believing that, if we provide more concepts/ideas, we can achieve our goal.  We need an image that conveys the excitement, coolness and fun-ness that comes from "hunting" for and finding great products and great deals!  We need this image to not only convey the "hunting" concept, but also peace, love and feeling and doing good.  

Here are a few concepts to play with:
1) a stylized tree (think: if a high-end/luxury fashion company had a tree as a logo, instead of a polo player [Ralph Lauren] or a pig with a ribbon [Brooks Brothers] or a moose [Abercrombie])
2) a strong, hunting animal holding an earth
3) an arrow that is transforming into a flower (or an image that is both an arrow and a flower)
4) imagine a smart, good looking, strong animal that's known for its hunting prowess - say a hawk, owl or eagle - soaring through the air with a "great deal" it has just "caught" or found.  

Also, PLEASE look at the new images we just uploaded.

Thank you.
Team SoulGen

Added Thursday, January 17, 2013

Zielmarkt/( -märkte)

Cool, sexy, stylish and sophisticated, cosmopolitan well-traveled creative individuals 25-45 year-olds who care about how they look, while simultaneously caring about being socially responsible to the environment around them.

Key words to describe our brand: Smart. Sustainable. Timeless & Sharp (as in "that's a sharp suit that man is wearing" or "you look sharp"). Sharp can also me smart or intelligent as in, "this kid is sharp/smart/quick."

Industrie/Einheitstyp

Fashion

Logo Text

onehunted


Logo Stile, die Sie interessieren können
Emblem-Logo

Logo eingeschlossen in einer Form

Pictorial / Combination-Logo

Ein reales Objekt (Text optional)

Abstraktes Logo

Begrifflich / symbolisch (Text optional)

Figuren-Logo

Logo mit Abbildung oder Zeichen

Wortmarke-Logo

Word oder namensbasiertes Logo (nur Text)


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • Imagine if Dwell magazine, Triumph motorcycles, IDEO design and Ralph Lauren Purple Label all came together to create a luxury lifestyle brand with an eye toward sustainability, social responsibility and healthy living.
Schön zu haben
  • We attached some logo designs from other companies that we like.

    We love horizontal or balanced designs. Please feel free to find ways to subtly infuse the number 1, use arrows/cursors, leaves, or anything that you feel would make this logo look amazing on your best friend's t shirt (we're definitely to having our minds blown by creativity)
Sollte nicht haben
  • violent elements, large, convoluted illustrations, too many gradient colors, vertical design

Dateien
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JPEG
JPEG
Zahlungen
1. Platz
US$500
Zahlung fürs mitmachen x 2
US$20
Gesamt
US$540

Projekt-Deadline
22 Jan 2013 04:00:29 UTC
Language

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