Logo for LED Screen Company

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We need a logo for a new LED Screen company. The name is Aria Digital Screens. The brand needs to portray class, the products sold range from about $10,000 to well over $100,000. As such it needs to be professional. We sell LED Screens for entertainment venues to watch live sport, we also specialise in advertising billboards.
Colours are not yet pre determined so there is some flexibility however it must be classy and modern so not to multi coloured or anything that cheapens the brand.
Updates
HI All
There has been a slight change, we had the incorrect business name on the brief and should be Aria Digital Screens. This was not communicated internally and was a late change.
Any designs with LED please leave as we can see the concept, some of them look great already.
Apologies for any inconvenience.
Added Tuesday, September 09, 2014
Hi All, I like some of the concepts.
There is one style that may look quite good.
aria.com logo has a very stylish and modern look.
Obviously not like this exactly but perhaps this style would be worth trying.
Thanks
Matt
Added Tuesday, September 09, 2014
HI All
Here are some examples of logos I like:
http://logopond.com/gallery/detail/218117
http://logopond.com/gallery/detail/213811
http://logopond.com/gallery/detail/210921
Might help.
Added Thursday, September 11, 2014
Zielmarkt/( -märkte)
Business owners 35+
Industrie/Einheitstyp
Entertainment
Logo Text
Aria Digital Screens
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.