Graphic Design Project
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Grafik-Design Kurzbeschreibung
We are a new business, Deep Impact Retreats, specialising in organising and holding professional development retreats in exotic locations (generally outside Australia.) We are targeting professionals and practitioners in the health-related industries (e.g. psychologists, doctors, healing practitioners.)
I need a small brochure (either 3-fold A4 size) or double-sided A4 to promote a retreat we are organising in Bali next year (Bali Growth & Renewal). This retreat focuses on the 3 practices of Buddhism (Nicheren), Mindfulness and Hypnosis, and introduces newcomers to each of these practices. Nichiren Buddhism embraces the practice of chanting (Nam myho ho renge kyo)
We would like the brochure to strike the right balance between visual (nice pictures of Bali and the retreat location at Vision Villas, Bali) and descriptive text content which will give enough information to busy health professionals and appeal to their professional development needs (see attached content draft.)
Aktualisierungen
Project Deadline Extended
Added Wednesday, December 12, 2012
Zielmarkt/( -märkte)
health care professionals (e.g. clinical psychologists, mental health professionals, doctors, lawyers and anyone in the mental healthcare industries.
Industrie/Einheitstyp
Health
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- visuals showing aspects of: Nichiren Buddhism (chanting or hands together with beads pose), massage, contemplation, mindfulness etc, plus images showing retreat location (Vision Villas, Bali). There is a lot of material on the latter's website.
A symbol of Nichiren Buddhism is the lotus flower NOT Buddha.
Colours should be restful and muted.
Ages of people targeted are between 30 and 60.
Follow the Copy draft loosely but feel free to re-arrange the elements to fit the brochure/flyer format
Logo/text style for DEEP IMPACT RETREATS optional. (We don't currently have a logo).
Images are representative only.
Schön zu haben
- Good (similar) sites that we admire are:
www.balirecharge.com.au
http://www.creativetransformations.com.au/workshop-in-bali/bali2013.html
Sollte nicht haben
- avoid design cliches
No yoga poses
No images of Buddha (Nichiren Buddhism is a humanistic belief system so there is no worship of Buddha himself).
Lotus flower more appropriate.