Women's retail clothing boutique logo - casual, comfortable

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Logo-Design Kurzbeschreibung

Retail clothing boutique. Concept based on the identity of "3 Sisters" - (the name of the store) - together "since 1959."

Store will have 3 distinct personalities/clothing lines - one for each sister:
+Joye “joy” always happy, finding joy in everyday happenings (casual outdoor, living togs)
+Ande “warrior” strong, steady, (classic yet casual work collection)
+Peg “pearl” soft, nestled in a shell (comfortable at-home)

Logo should exude confidence through strong yet feminine typography.

A graphic representation of the concept of "3" is desired - i.e. 3 women depicting the three different styles, or some idealized representation of a family of "3".

A feeling of "comfort/comfortableness/cotton softness" should be implied.

If female figures are used, they must be realistic depictions of a normal adult female, i.e. not "stick" thin. One of the figures should reflect a "plus" size - the other two of "medium/regular" size.

Info-Symbol
Aktualisierungen

Please look at the sample file I attached.  It is concise, easy to read both as a storefront sign and any ancillary materials using the same logo (letterhead, tags, etc.)


I need someone to develop three figures that are more contemporary, and based on the other criteria fully spelled out in the original brief.

Text should include "since 1959" as part of the design.

Added Sunday, April 21, 2013

Please view the "Update" in my brief for a clarification of some details.
Added Sunday, April 21, 2013

Zielmarkt/( -märkte)

Adult females, upper 30s +, mid- to upper-income, self confident, self sufficient, knows who she is and what she likes

Industrie/Einheitstyp

Boutique

Logo Text

3 Sisters (since 1959)


Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo

Ein reales Objekt (Text optional)

Figuren-Logo

Logo mit Abbildung oder Zeichen


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • 3 Sisters
    since 1959
Schön zu haben
  • soft, yet contemporary color palette (aqua, brown, green, light grey, etc.)

    A concept design is included as an attachment.

    I have also attached some graphics that have caught my eye and are indicators of the "feel" of what I'm looking for.
Sollte nicht haben
  • Anything too "cutesy"
    Fonts should not be too flowery/flourish-y - must be legible from a distance for storefront signage.
    Fonts should also not be too rigid/blocky/masculine.
    Any graphics of female characters should be caricature - not attempt at a lifelike depiction.
    Any female characters should NOT be depicted as too skinny - unrealistically thin.

Dateien
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PNG
PNG
cotton Monday, 22 April 2013 16:36:29
Montag, 22. April 2013
Zahlungen
1. Platz
US$200
Zahlung fürs mitmachen x 2
US$20
Gesamt
US$240

Projekt-Deadline
15 Mai 2013 22:14:39 UTC
Language

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