• US$545

• 63 Designs

• 8 Designer

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Web-Design Kurzbeschreibung

About the Institute of Reading Development:
The Institute teaches online summer reading skills programs for entering fourth graders, offered through partnerships with universities, colleges, and municipalities nationwide. The goal of the program is to build reading skills (long-word decoding, fluency and comprehension), and foster a lifelong love of books and reading.

Aims & Target Market:
The Institute has developed a new format of its online reading program for fourth graders, which includes live small-group video classes taught by a professional reading teacher. The Institute seeks a mock-up of a homepage of the website used to market this new program. The primary audience for this website is the parents of these 4th graders. Traffic to this website is driven by direct-marketing campaigns directed at parents and students.

Live classes for children are completely new in online education, unlike anything else in the marketplace, and parents therefor have no experience with them. The successful homepage mock-up will include illustrations or photographs that allow visitors to immediately grasp/understand the new format, without relying on a written description. Additionally, the successful homepage concept will make the program, and the video classes in particular, feel fun and appealing to kids and parents alike.

There are three main elements to the program, and each needs to be represented graphically on the homepage, with particular emphasis on the small-group video classes:
1. Live small-group video classes (weekly for six weeks):
a. During video class discussions, the student’s computer (or tablet) screen is filled with live video frames of the teacher and the other students. The video frame for the teacher is larger, and the other students appear in smaller frames.
b. During other video class instruction, the teacher uses a presentation screen to display pages of a book or a “whiteboard” used for instructional activities.
c. The homepage mock-up could include a screenshot of the video classes themselves, with children looking engaged and a teacher leading them in discussion. We have included a screen shot of one of these classes for reference, but do not feel constrained to represent this screen realistically (as shown here). It can be changed around – teacher in the center, etc.). Alternately, if there is a graphic other than a screen shot that you feel could be used to bring across the concept of the video classes, feel free.
2. Individualized online instruction
a. Graphics could include screenshots of the video lessons students complete in between these weekly classes and/or images of a child or children at computer(s).
3. Independent reading in great books
a. Graphics could include some or all of the program books, which can be pulled from our current website (link below), and/or images of a child or children reading.

An example of our current online program website can be seen at http://baylor.onlinereadingskills.org/4/Home. Please reference this site for information on program goals, books/materials, and site navigation.
The successful design will be welcoming and inviting, and allow parents and students to immediately grasp what the programs are, with particular emphasis on the live small-group video classes.

Copy and Specifications:
Sample copy has been provided for reference, as well as a screen shot of our sample classes to show what students will see on screen. Also included are stills of our online video lessons to illustrate the online instruction aspect.

Industrie/Einheitstyp

Online

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