• US$405

• 49 Designs

• 16 Designer

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Flyer-Design Kurzbeschreibung

ABOUT THE INSTITUTE OF READING DEVELOPMENT
The Institute teaches summer reading skills programs for elementary school students, in programs offered through partnerships with universities, colleges and municipalities nationwide. The goal of each program is to build reading skills, and to foster a lifetime love of books and reading.

AIMS & TARGET MARKET
The Institute has developed a new format of its’ online reading program for elementary students, which includes live small-group video classes taught by a professional reading teacher. The Institute seeks a new graphic design for a flyer to advertise the new online reading program. The flyer will be sent to elementary schools, passed out by teachers, and then taken home by students to show parents; therefore, the primary audience for the flyer will be teachers and parents of elementary school students.

Live classes for children are completely new in online education, unlike anything else in the marketplace, and parents and teachers therefore have no experience with them. The successful design will include illustrations or photographs that allow visitors to immediately grasp/understand the new video class format, without relying heavily on a written description. Additionally, the successful flyer concept will make the program, and the video classes in particular, feel fun and appealing to kids and parents.

Below is additional information about the new live small-group video class format, which meets weekly for 6 weeks:
o During video classes, students participate from home.
o During discussions, the student’s computer (or tablet) screen is filled with live video frames of the teacher and the other students. The video frame for the teacher is larger, and the other students appear in smaller frames.
o During other video class instruction, the teacher uses a presentation screen to display pages of a book or a “whiteboard” used for instructional activities.

Notes: The flyer design could include an illustrated or photo screenshot of a video class, with children looking engaged and a teacher leading them in discussion (stock photos are okay to use in flyer design). We have included a screen shot of one of these classes for reference, but do not feel constrained to represent this screen realistically (as shown here). Layout, look and feel can be changed. Alternatively, you may choose to use a graphic other than a screenshot to bring across the concept of the video classes.

COPY AND SPECIFICATIONS
The flyer design will be one-sided and the dimensions are 8.5” x 11” in either portrait or landscape orientation. We will consider designs in color or black and white. Since we brand our flyers with logos of the universities we partner with throughout the nation, we’ll need to include a partner logo in the design. Exact copy will be provided, but layout is flexible. Screenshots from our sample classes are included to show screen layout. Stock photos are okay to use in flyer designs.

Industrie/Einheitstyp

Graphic Design

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