Dear HI-TEC,

Great project and brief but we have some clarifications:

• Re XcM - wit the icon, is it more important to communicate seamless construction or the benefit of strength to the upper? , We would find this sort of a benefit is easier to communicate.
• Re colors - do you only want monotone version or do you want a 2 or 3 color version and a monotone version? , We will assume you only want a monotone version for now.

Hi there
Really looking forward to this contest. After reading the PowerPoint attachment, I did have a question though . The technology logos seem to be different from the feature icons in that they focus more on designing with the emphasis on the word (XcM) accompanied maybe by a symbol which may be more abstract than the straightforward informative look of the feature icons. Am I right to think that the Tech logos should all have a similar feel but still be independent to the Feature icons?
I hope this makes sense.
Thanks

Re XcM and its benefit - Comfort is a big issue here. Any seams in shoes are potential touch/irritation points to the foot and removing this ensures the shoes will be more comfortable. That said you are exactly right in that the seams in conventionally made shoes add structure and strength - hence the use of the thermo welding to achieve this - however in terms of priority I would have to say comfort is the priority.

With regards to colours a monotone version is required, whether that is grayscale, black or another colour. Multiple colours in one logo should not be used nor between individual logos. The only exception may be colour or design to offer SUBTLE differentiation between technology or feature icon.

Jace Design,

The style of technology icons like XcM (type 1 logos) should generally match the style of feature icons (type 2 logos) like stretch fit so that it is clear they are part of the same system/set. , However, the type 2 logos could/maybe should be differentiated from the technology logos somehow.

Hope that helps.

I''m really not impressed by any of these submissions. Many lack the sophistication necessary to appear distinct and "cutting-edge".