Crowdlending in Scandinavia
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Logo-Design Kurzbeschreibung
We need a logo for a newly established company based in Oslo / Stockholm (Norway / Sweden) named Nordic Funding. We are developing an online platform for the facilitation of direct loans between individuals and small and medium sized businesses. This is typically referred to as crowdlending or peer-to-peer lending. The basic idea is to challenge banks, and create a saving and loaning process that is much more efficient, cheaper and transparent.
Eventually, we would like the web site and design to comprise elements of peer-to-peer (people), small enterprises as well as the Nordic region. Our goal is to have a simple and pure website.
As a starting point, we need to establish a good logo. We have initially played with dark blue as the colour, RGB 174067, however we are open for other ideas (it should not be green). We have also played with the idea of including the company's initials (NF) as part of the logo, but this is not a necessity.
We really would like the logo to underpin the industry's recent and expected growth. Additionally, for inspiration, it would be great if the logo captures both the traditional finance industry and the fast changing world in which we live. We like a logo that can be used on a stand-alone basis and on white background. We would like the company name to be part of the logo, but it could also be that the company name appears next or under the actual logo.
Zielmarkt/( -märkte)
1. Small and medium sized businesses in the Nordic region (Scandinavia)
2. Individual investors and savers (most notably, persons aged 50 + with much spare time and excess capital, as well as persons from the "internet generation" - i.e. very accustomed to purchase goods and services and carry out similar transactions online
Industrie/Einheitstyp
It Company
Logo Text
Nordic Funding
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Applicable on white background
Schön zu haben
- company name part of the logo, or just placed below / next to the logo
- Reflect the peer-to-peer concept as well as the Nordic region
- Best suited for online marketing and use, limited use on paper
Sollte nicht haben
- The colour dark green is best avoided (a competitor uses it)
- Would be great if the logo is different from the most established crowdlending companies in the US and the UK (Lendingclub, prosper, zopa, fundingcircle)