CTEC Sanitary - Logo for Re-Branding project
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BUSINESS INFORMATION
Cole-Tech Industries sells sanitary tubing, fittings and valves used in beverage, food processing, dairy, pharmaceutical, and industrial processing.
Web site: www.cole-tech.com
Cole-Tech Industries is in the process of re-branding. This new branding will need to convey a new philosophy and strategy which includes a new company name.
New Company name: CTEC Sanitary
WHAT SETS US APART
CTEC Sanitary will focus on two key differentiators: Service & Product Knowledge
CTEC Sanitary Brand Pillars:
LISTEN – Listen to customer’s needs, orders, issues and problems
DELIVER – Right product, on time, follow up, same day quotes, etc.
TRUE – True quality, service and performance
LOGO STYLE
Text: CTEC Sanitary
Logo can be composed of text only or text/symbol combination
The new CTEC Sanitary logo should project
STRONG/MASCULINE
CLEAN/MODERN/FORWARD -THINKING
RELIABILITY/CAN-DO ATTITUDE
Colors: Nearly every company in the industry is using a blue, blue/gray or red color scheme. We need a more distinctive color scheme to set us apart by avoiding these colors.
Avoid color gradients and 3D elements
Logo Applications: New logo will need to reproduce well on shirts, signage, letterheads, marketing/promotional materials, etc.
Industrie/Einheitstyp
Industrial
Logo Text
CTEC Sanitary
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Sollte nicht haben
- Avoid blue and red in designs
- Avoid gradients