Fitness company with re-brand, looking for refinement
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Dieser Kunde bekam 124 Logo-Designs von 35 Designern. Dabei wurde dieses Logo-Design Design von DCMadrid als Gewinner ausgewählt.
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We had a previous submitted designs and the feedback from the customer base was that it did not communicate "chaos" or "order in the chaos" which is where the concept is born. The files attached to the project below include a scribble ball where we are looking for C2AOS spelled out (with the 2 being a sub-script) and fitness in smaller writing as a contrast within the ball of "scribble". We would like the scribble a dark carbon grey versus a black. The associated font below (or something that is a scribble, sketch, doodle font) would be a stand-alone C2AOS that would be used in associated marketing and retail applications. The overall brand of the "scribble" communicating the disorder of Chaos but the overlay of the controlled font on the scribble background AND the Controlled letters made up of Scribble.
With this refinement we are looking for new submissions in order to more appropriately communicate the overall concept of the business as we are creating and controlling chaos. C2AOS (subscript of 2) is a chemical formula for the studios that exist within the concept.
Aktualisierungen
Project Deadline Extended
Reason: Still receiving some updates and distributing via survey for additional feedback
Added Monday, December 01, 2014
Project Deadline Extended
Reason: Change in direction...please see updated brief based on consumer feedback
Added Saturday, December 27, 2014
Designers,
We had significant customer feedback that required a change in direction...please see the updated brief that includes integrating the concept of "chaos" in the design image. We also attached images that will provide additional guidance.
Added Saturday, December 27, 2014
Zielmarkt/( -märkte)
Families, mid to high income base, creative and open minded to new concepts, men and women looking for something different from a big box gym OR individuals who are attracted to the 1:1 coaching, people looking to belong to a community and connect with other people
Industrie/Einheitstyp
Marketing
Logo Text
C2AOS
Logo Stile, die Sie interessieren können
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- sketch, scribble with accompanying font
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Unique to break the space; edgy, gender neutral, has to be able to have the C2AOS within the context of a chaotic background with fitness; in addition, the word "C2AOS" in scribble font.
Schön zu haben
- Simple and Clean
Sollte nicht haben
- Nothing "metallic" or anything that looks like a car logo or something that is super masculinized versus something that is different and breakout as the interpretation of edgy.