Hell & Back - Ireland's Toughest 10km Challenge! Sports Events Company - to design a brand logo for

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Logo-Design Kurzbeschreibung
Our Sports Events Company; Alive Outside is based in Dublin, Ireland (see our website and existing branding www.aliveoutside.ie ) and we are looking to create a logo / brand identity around an annual sports event – Hell & Back. The event is an extreme / endurance challenge. Participants will run around a 10km course which has very difficult terrain including a small mountain, a swamp, forest, lake and will have to negotiate various man made and natural obstacles on route! It is being billed as; “Ireland’s Toughest 10km Challenge!”
We chose the name Hell & Back to describe that competitors will be pushed to their mental and physical limits. They will have to dig deep and some may go to Hell, but if they are tough enough they will make it back and complete the course and cross the finish line!
They will be getting wet & muddy and the race is on foot (not a multi-sport adventure race).
But logo needs to be clean and tidy, not a caricature or cartoon concept!
Industrie/Einheitstyp
It Company
Logo Text
Hell & Back – Ireland’s Toughest 10km Challenge! (we have 2 thoughts on Logo: 1) is Text only 2) is maybe a symbol / picture based on the devil or something to go with it?)